Apple: Organizational Changes In The Apple Company

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INTRODUCTION Apple today is one of largest, top grossing organizations but this has not always been the case with the company. Apple went through major issues and experienced its worst phase in 1997 when it had to incur losses amounting to almost $ 1.6 billion. The organization rose again and had to begin from almost the scratch. There have been major organizational changes that brought about this change and helped Apple move from losses in 1997 to be one of the highest grossing companies in 2010. This report will seek to discover the main organizational changes that led to such huge upturn for the company and brought it to the position that it is at today. Apple was launched in 1976 by Steve Jobs and Steve Wozniak as a computer manufacturing…show more content…
Duplicating Apple’s strategy might not generate the exact same results as it did with Apple, the main reason being that Apple is a very agile organization. It has successfully shifted from one market to another and diversified into various lines. Not only has Apple come up with various products including iPods, iPad, iPhone, iWatch, MacBook, etc., it has also tapped many new markets all over the globe. The customer base of Apple is so diverse today that it can be seen that every other person owns at least one product from the…show more content…
Lean approach gained much attention after it proved to be extremely useful for Toyota as it intended to have the enterprise think first and foremost about maximizing the value that its products and services can bring to the client. This change proved to be very advantageous for Apple has it helped in decreasing waste and inefficiencies not only in physical materials but also in time and cost. Apple is considered to be understaffed by most of the critiques but the reason behind that is that the company wants to maximize productivity even with limited resources. This can be related to setting unrealistic deadlines for each task by the upper management. As much as this is debated upon, the basic goal behind this is to increase employee productivity and to maximize their contribution and efforts given a limited time frame. This way the employees also get to explore their own talent given limited resources and strict deadlines. This has helped in defining Apple’s rigid organizational culture that has a lot of room for learning before the product has been finalized and launched in the

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