SWOT Strengths Opportunities • Apple has a highly reputable company that is known for creating simplistic yet technologically advanced products that usually go on to generate a large amount of sales. • The apple watch runs on the latest iOS software and is able to wirelessly connect with other apple products. • Apples announcement of the release of the apple watch had popularised the market of smartwatches and also taken it to another level with the many features of the watch that can be done with an iPhone. • Apple has a massive loyal consumer population that has formed into a community, strengthening the relation between apple and its consumers. • • The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do.
Apple is currently one of the largest Info-Tech Company in the world. It has taken over the world with its high-tech and futuristic Products, which helped Apple in creating a great Brand Loyalty amongst its customer. The company has various products and services like iPhone, Mac, iPad Apple Watch, Apple TV and Apple also uses its own Operating System for its Products like iOS, MacOS. Not only the beauty of the Apple products but they also make your life very easy too. In this Research, we have discussed 3 main points about Apple to persuade, that it
This sentence makes a rhetorical influence since it prepares the audience to see a change they would never expect. Furthermore, the latter phrase contains ideas such as innovation, newness and amusement as well. Another rhetorical feature of the product instantly presented is its unique velocity in terms of internet connection and software capacities. The fact that Apple always improves its devices in terms of promptness is part of the ‘progressive technology’ (Simons, 2011, p. 18). The video clip follows, and it shows with particular animations other rhetorical sentences, such as: “prepare to see the world differently” (Apple, Werbung, 2015).
A phone. An iPhone to be exact. "The iPhone is known for its trademarked touch screen, which allows users to do what they need without the use of a keypad and navigational keys; every action can be completed with just the touch of a finger" (iPhone 1). A mobile laptop, as I call it. It was all I could do to beg my parents for the latest and greatest invention of all time, at least in my mind it was.
The intersection of leadership and the relationships that individuals have with a brand is a mixture that can bring great success to an organization. Jobs had that effect on Apple, Inc. when he revolutionized their product line and began to construct a brand that blurred the line of demarcation between art and technology. With Jobs came the creation of the iPod, iPhone and iPad. These technologies
Moreover, this company is Creative Entrepreneur because Thalmic Labs brought ‘revolution’ into the digital devices. Innovation was created on the technology market. Furthermore, was created a new product, process and method of production. Economic stimulants are the main factors for entrepreneurial activities. In the case of this company, it has such economic incentives as investment and marketing opportunities, new technologies, etc.
1.0 Critical Success Factor According to Bullen and Rockart (1981), critical success factor is the significant skills, areas, or actions of a company that contributes to the competitive performance that can make it become successful. The main key success factor of Apple is its core competency, technology. The company that owns the advanced technology may get high revenue and a larger market share when imply this technology in its product or service (Roth & Miller, 1992). Apple has used this core competency to develop many highly functional and usable digital device and software which can develop the loyalty of customers to its brand (Laugesen & Yuan, 2010). For example, many electronics products in the market are use Google’s Android system, while Apple uses its own system, iOS in all of its digital devices (Johnson, et al.,
Socio-cultural factors: • Apple IPhone products are defined, as luxury products and possession of such products are believed to bring high social status. • Today technology plays a major role in the socio-cultural factors, IPhone acts as a platform in this criteria, Technological factors: • Technology advances very quickly and it changes rapidly. • Lots of other companies invest lots in the field of technology and come up with new and attractive designs and
Apple is always entering into new product lines, such as from laptops to IPhones and IPads, which gives there customers something new. Apple is also known for having a good distribution network globally, which allows their customers to have access to their products online and in stores. One advantage they’ve had, as of late, is their IOS. It has