The first PC was produced in 1976. Apple quickly became the industry leader, selling over 100,000 Apple IIs by the end of 1980. Its competitive position changed with the entry of IBM in the market in 1980. Apple responded by producing Macintosh. The PC had technical elegance, was easy to use and had industrial
Critically analyze and discuss the strategy adopted by APPLE to penetrate and survive in the highly competitive market of consumer electronics. Steven Jobs launch Apple in 1976. Firstly, Apple built personal computers that are easy to use for customers. When Steven jobs and Steven Wozniack visit research laboratories of the Xerox Company in 1979 they get inspiration for this strategy from Palo Alto labs. They observe that Xerox Company uses the early version of computer interface.
It also launched 386 and 486 at 1985 and 1989 respectively. These chips became successful products. In 1985, Intel entered into an agreement with Microsoft Corporation and formed “Wintel Monopoly” that every computer running with Windows operating system use Intel microprocessor. Intel also licenced the technology of these chips to AMD. AMD began making use of the processor numbers to market its own products at cheaper prices and captured 52% of the market by 1990.
ACHIEVING GLOBAL COMPETITIVE ADVANTAGE OF APPLE INC. Apple Inc. is an American conglomerate company located in one immeasurable loop, Cupertino, California in the middle of the Silicon Valley. (OPPapers, 2012). Apple is motivated on their designing, developing, innovating new products like the personal computers, other related software products, and the electronic products such as MP3 players and iPods. Apple Inc.’s main products are iMac, iPod, iPhone, iPads and its latest advanced product is iWatch, which is on the edge of creating another revolution after iPhone. Apple Inc. has transformed its image from an inventive computer manufacturer to a fully-fledged consumer 's electronic company.
PRICE STRATEGIES APPLE USES TO MARKET THE IPHONE INTRODUCTION Apple, Inc, is an American company that deals with designing, developing and selling consumer electronics and computer services. Apple offers different hardware products including iPhones, iPad tablets, Mac personal computer among others. It is the biggest information technology company. In January 2007, Steve Jobs introduced the iPhone, a combination of the internet enabled smartphone and iPod. It was a great innovation of Apple that received overwhelming response globally.
The company saw another big release with the release of Windows XP and Windows Vista. One of Gate’s most brilliant ideas was Windows 8 as it was faster and better than the other updates. Microsoft has expanded out to cellphones and tablets to keep up with their competitors. By showing diversification, Gates is showing everyone that Microsoft isn’t just about computers. In my opinion, Bill Gates is a genius as Microsoft went from having to type commands to consumers having the operating system in their pocket, at home, or on the go.
Microsoft vs. Apple As the great CEO of Apple, Steve Jobs quoted, “These technologies make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These thing can profoundly influence life. I’m not downplaying that.” Anyone considering the purchase of a computer may find it difficult to know what computer to buy. But, after looking through online stores, we can conclude that two popular companies are making most of these gadgets.
Over the next year, sales of the Apple I brought in $774,000 and soon, the two were working on the Apple II. The second incarnation of the Apple computer was a resounding success. This was not just down to its engineering; it was also due in large part to Jobs’s marketing savvy. In the early 1980s, Jobs devoted most of his time developing the original Macintosh. The Macintosh became the first commercially successfully small computer which features a mouse, icons and graphical user interface.
IMacs, iPods, and iPhones were introduced to the world. Apple took an extreme measure in its strategy, and long term manufacturing. It diversified its production plans in a way no other company ever done. So, a huge turnaround strategy made Apple changes its dependability on Macintosh, and at the same time, retrieved its lost consumers ' trust. The third and last strategy was to avoid offering its products only in outside retailers.
Two, Windows 10 offer ease of use. Linux has made great improvements in recent years yet it must be said windows 10 triumphs in this department. I predict that Linux will surpass Windows 10, or any other Microsoft product, in the coming years. Users are becoming aware of Linux’s extremely stable systems, the fact that it is free to install and update, there are no threat of viruses, it comes with most of the required software preinstalled, Linux never gets slow and finally with Linux you get the highest level of personal customisation. For all of these reasons, I have personally been converted from Microsoft 10 OS to Linux Desktop