Apple Inc In China Case Study

Apple Inc, an American technology company was founded by Ronald Wayne, Steve Wozniak and Steve Jobs in 1976. Apple Inc headquartered is in Cupertino, California which is designing, developing and selling electronics, computer software and online services. Apple Inc has about 115,000 employees and 478 retail stores in 17 countries. Their software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud. And, their hardware include the iPad tablet computer, the iPhone smartphone, the Mac notebook computer, the Apple Watch smartwatch, the iPod portable media player and the Apple TV. Despite its current

dollar will increase exchange rates. It may make it more expensive for Apple in some key markets like China. Apple can increase the price to earn more. Some developed countries are stagnating, like U.S, and people will lose interest to buy higher-end consumer products in this kind of countries. So that, there is some decrease of the hidden market for higher-end consumer products such as those marketed by Apple. If the labor costs are increasing in China, it takes away the cost benefit of Apple products. It has been noted that labor cost has been increased more than quadrupled in China during the last ten years.4

Social/Sociocultural Factors influencing Apple's Business

This component of the PESTEL analysis model is that social influences on consumer behaviors and expectations. The following social or sociocultural factors are the most important in the Apple remote/macro-environment.

1. Increasing use of mobile access(opportunity)

2. Increasing use of social media(opportunity)

In this part, the major social/sociocultural factors determined to present opportunities for Apple. The tendency of the increasing universality of mobile access is an opportunity for Apple to continue providing easy-to-use and fashionable mobile devices. The company has already taken steps to develop this opportunity, such as create the iPhone, iPad and Apple Watch. The increasing use of social media is also an opportunity because it increases needed digital devices like Apple products.

The following ecological/environmental factors are the most important in Apple’s case.

1. Business sustainability tendency (opportunity)

2. Product energy efficiency tendency (opportunity)

3. Global warming effect(threat)

4. Cut greenhouse gases and limit fossil fuel use could tendency (threat)

Apple has a chance to maintain business sustainability through recycling programs. For improving the energy efficiency of Apple products, the company continually looks for the new technological, like improved batteries, CPU, RAM/ROM and elements that give off less heat. On the other hand, because of the global warming, the Climate change happen, it affects some place having heavily rain, bad weather. It will disrupt transoceanic shipping and Apple’s supply chain. Nowadays, China’s work on decrease greenhouse gases and limit using fossil fuels. It increases electricity rates and manufacturing costs for Apple.

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Legal Factors that Limit Apple

This part of the PESTEL analysis model mention the impact of laws or regulations on business. The following legal factors are the most important in the Apple