Marketing Strategy Of Apple Essay
PRICE STRATEGIES APPLE USES TO MARKET THE IPHONE
INTRODUCTION
Apple, Inc, is an American company that deals with designing, developing and selling consumer electronics and computer services. Apple offers different hardware products including iPhones, iPad tablets, Mac personal computer among others. It is the biggest information technology company. In January 2007, Steve Jobs introduced the iPhone, a combination of the internet enabled smartphone and iPod. It was a great innovation of Apple that received overwhelming response globally.
LITERATURE REVIEW
The iPhone
Apple is an innovative company when it comes to designing of electronic products and designing their marketing strategy. The iPhone is no exception. The authors state that "The launch
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It is the exchange of value. It is important for Apple to develop the best pricing strategy for marketing iPhones as it affects the choice of customers and the success of the company. Pricing is meant to earn the company profit- ensuring return on investment and maximizing profits. Steve Jobs had a vision for Apple, which was to come up with quality products and sell at a premium price. Apple sets different price ranges for every product they launch depending on the storage (Gigabytes). The iPhone has been marketed as a service rather than as a …show more content…
Innovation and launching of new products usually come at a cost; hence, a company has to sell it at a high price to get benefits in return. Hence, a new product in the market is sold at a relatively high price because of its benefits to the customer, uniqueness, and its current wonderful factors. Many innovative companies, including Apple, use the skimming marketing strategy. The authors state that "Early users are targeted either because their need for the product is more than others or they understand the value of the product better than others. "(5). When the product gets old, its prices
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