SERVICE MANAGEMENT ASSIGNMENT (BU3640) Name: MARK REIHILL
Q.1. What sort of value is created by the production/use of the iPhone 6?
Creating value for the customer has become very important for businesses in recent times. When referring to ‘value’, it’s not about getting a good price for goods purchased (similar to a consumer looking for good value in a supermarket), but rather it is “the worth in monetary terms of the technical, economic, service, and social benefits a customer company receives in exchange for the price it pays for a market offering” (Anderson, 2015). In terms of co-creation, Apple must ensure that the benefits of owning an iPhone 6 outweigh the cost of acquiring it. Apple is well aware that it can not be all things to all
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Apple charges a premium price for its iPhones because its market leader status, which creates value for its shareholders through economic rent in that it earning large profits benefits them. Similarly, the success of the iPhone 6 results in the continuation of employment for Apple staff, thus benefitting them as well in the form of wages.
Apple focuses on its core competencies which revolve around modern innovative designs, offering consumers the chance to use its sleek, attractive products. All of these features offer Apple a competitive advantage over its competitors. And, as Apple continues to be the benchmark for its industry in terms of sales volume, profitability and innovation, it – along with its iPhone 6 - will continue to hold a competitive advantage for the foreseeable future, and has been branded the “Prada of the tech industry” (Bil,
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Matt Asay describes how Apple’s ability to reach its target market goes against traditional methods because it “does not target markets, but rather it targets people”, letting them decide how and where they’ll use its products (Asay, 2010). This ideology revolves around focusing on individuals and building exceptional products for them. Apple has redefined the market for technological devices by designing attractive, multi-functional, easy-to-use products. As a result, it is clear that its strategy to appeal to its target market revolves around creating an interesting product and define your market as "those who are interested in it" (Ton, 2015). Apple is all about the customer experience, be it in their stores or else creating products that their customers will love, and isn’t too concerned with concentrating on those who don’t. As mentioned previously, Apple has a clear idea of who its target market is and will design marketing plans around ensuring its core competencies adhere to that. However, Apple’s decision to bring out the iPhone 5S and 5C and offer it at a much lower price than its other iPhones in order to tap in to developing markets showed that it wants to increase its market share in developing markets (notably Asia and Africa), as well as looking for a solution to arrest a fall in its gross margin by
The have molded themselves for others to buy their product such as any other company does to make a profit. Android has a plethora of the type of phones are underneath the company and Apple has several iPhone updates. The example of ethos, logos, and pathos are shown with the product of Apple more than Android. The reason that people are drawn to iPhone would be because of its simple style, this would draw others attention.
This has given it apple a competitive edge in relation to its rival. They are able to keep their customers up to date with inform of the updates in the existing products and new product innovations. Apple uses a vertical integration strategy that enables it to develop its software and hard ware apps, and own operating system (IOS). This allows apple to have control over all the users that are hard to replicate by its rivals (Meyer, 2012). Brand appeal of apple by
It´s important to remember that disruption is positive for the mass-market and are innovations that make products and services more accessible and affordable, thereby making them available to a much larger population. When we look at the full extent of Xiaomi´s business model, we can clearly see how different and how disruptive it is. How does Xiaomi keep their prices at least 60% lower than their competitors? While Apple need to come up with a new model to maintain their high profits, Xiaomi have found a clever way to reach these profits without overserve the market with smartphones. For Xiaomi to sell high-end smartphones at such cost, Xiaomi keeps their models
Apple states in their Form K-10 Report (2017, p.1) they are “committed to bringing the best user experience to its customers through innovative hardware, software and services.” In an Industry where profit margins are low, technologies are constantly evolving and competition is high it is essential that Apple continues to offer innovative and simple products that increases customer experience (Heracleous, 2013) so to maintain a competitive advantage. A variety of tools have been used to evaluate Apple’s external and internal environment, including the PESTEL (Appendix 1), Porter’s Five Forces Analysis (Appendix 2), SWOT (Appendix 3). It is envisaged that the information derived from these tools and the associated analysis will support Apple’s CEO to make strategic decisions that addresses the challenges ahead in the short term, ensuring Apple can be competitive in the long term (Rothaermal, 2017).
Apple Inc., an American multinational corporation was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 197. The headquarters of Apple is located in Cupertino, California and it designs, manufactures and sells consumer electronics, computer software as well as personal computers. (Reference for Businesses) The company's wide range of products and services include the iPhone, iPad, Mac, iPod, Apple TV, a variety of consumer and professional software applications, both the iOS and OS X operating systems, iCloud and several other product accessories. Apple not only offers a variety of mobile communication, media devices and portable digital music players but they provide a variety of related software, services, networking solutions
Apple’s vision Apple 's vision is to create and deliver electronic music and personal computers to individuals, teachers, employees, students, and computers used in government agencies and companies. Apple 's strategy focused on enhancing its ability to design and contribute to its development, It’s easy to use and distinctive design and innovative. Importance of knowledge management in Apple Company Knowledge Management (KM) is a discipline that improves Apple 's ability to better solve problems, adapt, evolve to meet changing business requirements, and survive with disruptive changes.
has millions of buyers and the company continues to woe more consumers to buy its products. The threat to buyers is not a big concern to Apple Inc. The competition on this area falls on the pricing system and differentiation of products to meet the unique needs of the consumers. The move to differentiate the products of the company aimed at addressing the diverse needs of the consumers (Bergvall-Kareborn and Howcroft 2013, p.280).
targets the younger generations with more advanced technologies for examples teenagers .The iPhone, iPod and mac computers are spread worldwide. The company 's target includes almost all sectors of the society. Its targeted consumer is for younger and the older generation, Boys and girls. They have designed the gadgets colours according to it.
Apple has segmented products vertically, creating on product for one particular use. Apple also targets according to brand loyalty, considering that Apple has quite a cult-like following just due to it's image/brand name. • Benefit Segmentation: Apple brings an newness and innovation with each of it
Cell Phones Have you ever wondered why your parents would not get you a phone?. In Today’s technologically advanced world, it is pretty common that you have at least one or two connections between technology. However, most parents disagree assuming that technology is hurting the teen’s Childhood. Nevertheless, having a cell phone is a necessity in today’s modernized world. Some of the reasons are practicality, GPS tracking for parents to know where their kids are, and safety.
3.0 Macro Environment that Effects Apple Social-cultural, technology, economic, political and legislation is the elements of macro environment that effects Apple which are described as below: 3.1 Social-cultural ITunes is Apple’s biggest virtual media store. In general, the image of the Apple also depicts the modern individual lifestyle, combining function and conception, resulting in brand recognition and commitment. In conditions of the demographic features, Apple is targeting the two major generations. One generation is mainly consists of working adults, where they might sustain a higher and stable income to purchase Apple’s expensive and complex equipment. Thusly, the sophisticated and high-tech Apple products would definitely
Developing different devices like the iPhone, iPod, and iPad makes Apple Inc. the famous company it is and has always been. Their advanced
With a relatively low investment, Huawei develops products in a short period of time and participates in market competition at a lower
They know that it will be simple to adapt to new hardware and this make them more open to making a repeat purchase. New Innovations: even though the architecture of Apple products is proportionate, its portfolio is not. Company offer customers a number of various ways to enjoy its products. By giving consumers and chance to employ Apple in their living rooms, sine and offices, Apple do it easy to keep on loyal to brand
Today, almost every person caries a smart phone with them and some can’t survive the day without it. There are many companies and manufacturers who build smart phones like the popular ones such as Htc, Nokia, Samsung, Apple, Huawei, Motorola, Sony and many more, but what makes those companies not alike are the phones they release through the years, but are they that different? To compare, let us take an example of two leading rival companies in the field of smart phones, Samsung and Apple, who newly released their flagship devices, the Samsung Galaxy Note 4 and the Apple iPhone 6 plus. The Samsung Galaxy Note 4 features a 5.7 inch Super Amoled touch screen, a 16 megapixel back facing camera, an octa core processor with 3 gb of Ram and a 3220 mah battery whereas the Apple iphone 6 plus comes with a 5.5 inch retina display touch screen, an 8 megapixel back facing camera, dual core processor with 1 gb of Ram and a 2915 mah