Apple Inc., an American multinational corporation was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne on April 1, 197. The headquarters of Apple is located in Cupertino, California and it designs, manufactures and sells consumer electronics, computer software as well as personal computers. (Reference for Businesses) The company's wide range of products and services include the iPhone, iPad, Mac, iPod, Apple TV, a variety of consumer and professional software applications, both the iOS and OS X operating systems, iCloud and several other product accessories. Apple not only offers a variety of mobile communication, media devices and portable digital music players but they provide a variety of related software, services, networking solutions
Will Apple watch become a success for development companies? The name Apple has been dominating the world where almost everything functions in just one click or just one snap of the finger. It is a world where the whole world would function using a remote control or a touch screen mobile device. Apple has already created many devices which have already proven its worth. For instance, Apple has already created the Mac, iPad, and iPhone.
The objective of this case study is to understand the development of core competencies of Apple Inc. and how these have evolved with time. The study also highlights the importance of leveraging these core competencies to gain competitive edge in the global market by focussing on the example of Apple and how it became one of the most innovative brand and a market leader by exploiting its core competencies. BACKGROUND OF APPLE On April 1, 1976, two college drop outs Steve Job and Steve Wozniak founded Apple Computers in Job’s home garage and within a span of 10 years Apple developed from a garage company to a multibillion- dollar company. The Apple II, launched in 1977, was its first real success, and the 1984 Macintosh offered a distinct alternative
Introduction In this marketing assignment, we choose Apple as the company to analyze the marketing environment that affect the Apple Company’s ability to serve its consumer market and the major factors that influence consumer buyer behaviour. Apple became a computer company started in 1976. In the last decade, Apple had broaden into a complicated and intricate company. Then, this company started specializes in much more than just computers. Apple Company invented new products such as iPad in 2001.
PESTEL ANALYSIS Political Factors These factor heavily influences the company’s decision making process. From 2007 to 2009 it is reported that more than a half of sales of their products comes from countries other than America. To reduce their operating cost Apple also spread their product manufacturing to different companies outside America. Cork, Ireland, Korea, China and Czech Republic are some of the other states where Apple placed their company. Bad international relations, wars, terrorism, and public health issues between U.S. and these states might give a negative impact that may damage the Apple Inc. reputation as well as their business process.
Strategy The strategy of Apple is to focus on its target customers (or market) that is a niche market. Structure Apple is a loose corporate matrix structure that fit the personalities of the people and the task of creating new products. Systems Apple recognizes their best employees. Apple has the “Apple Fellowship Program” awarding individuals who make extra ordinary technical or leadership contribution to personal computing. Superordinate Goals Apple was established in 1976 with the perfect vision and mission.
Overview of Apple Apple is one of the top companies in the United States of America and in the world. Apple is a company that makes and sells a combination of consumer electronics. They sell computer, laptops, software, cell phones, etc and they are great at selling these products. Apple is the ninth-largest company in the world based solely on revenue. In April of 1976 Steve Jobs, Steve Wozniak, and Ronald Wayne founded Apple (originally called Apple Computer Company).
Apple Inc. is one of the largest and most successful corporations not only in today’s world, but throughout history. They have, year after year, proved that they are more than capable of providing their consumers with products that fit their needs and help enrich their everyday lives. Not only do they provide the here and now needs of consumers but Apple Inc. also looks to the future and what needs consumers will have to come. They have had an abundant amount of success in the world of technology. Apple Inc. is an immensely large company that provides enormous number of products to its consumers in order to meet the demands of consumers Apple Inc. has to outsource much of its production to other companies, many of those being located outside
• The marketing and promotional activities of apple are very strong and they have been successful so far. • Apple has a strong financial background. • Innovation in technology and constant investment in development of technology. • IOS is not an open source, which has created a brand loyalty among the customers and buyers. • The retail stores set up by apple is a major advantage over other rivals in the market.
First of all, how changes in technology or technology advancement will affect the company? In the era of technology, technologies always have a short period of time. New tech will replace old tech immediately this is because companies from all over the globe strive to create a better future for the world with technology. If Apple Company did not upgrade their product more often or create a better technology for their upcoming products, they will not be able to outdo their competitors, the company will not be able to attract any customers from buying the products. Not only that, competitors of Apple will start offering cheap and alternative technology in their own products and services at a much lower cost.