For example innovate through product like iPhone, apple watch and ipad. In this intensive growth strategy, the company also develops new product for the mobile market. Also market penetration Apple uses market penetration as its second most significant intensive strategy for becomes
Not only that, competitors of Apple will start offering cheap and alternative technology in their own products and services at a much lower cost. This will affect customers loss of interest towards Apple products as they find it no longer unique (Slideshare, 2016). Technological advancement has always force Apple Company to invest a lot in technology as it is largely invested in product research and development field to push the product’s ranking into a much higher rank through their innovative side. For example, one of the most innovative and technologically product will be the IPod touch as it is a big step towards the replacement of basic mp3 (Slideshare, 2014). If Apple Company did not put any pressure towards the research and development department, it is clear to say that without the advance technology, the company will become obsolete.
Swot Analysis: Apple is a very successful producer of computer software and hardware that leads in its competitive industry. The SWOT analysis is used to evaluate the progress and faults of the company. It is a strategic planning tool used to estimate the performance of the company. This model is used to help it identify the areas that need improvement and the areas that prove to be successful. Strengths: Apple is known for its loyal consumers who purchase its products for quality despite its price.
In this case, Apple was able to build a competitive advantage and prosper because of its marketing strategies that were set to face various challenges. Apple’s CEO Steve Jobs was able to save his company through a masterful marketing program, product innovation, and entrepreneurial corporate culture. The company adopted a market orientation in which it focused on consumer behavior and was able to collect information about consumers’ current and future
Question: What are the strategies and marketing tools that Apple utilised in order make IPhone 7 one of the most globally sold products? In order to answer this question, I will evaluate how marketing mix has been utilised for the seventh generation of Apple’s smartphone, known as IPhone 7. I will research how prices have changed throughout the release of each model in order to compete with other rivals (E.g; Samsung, HTC, Google Pixel). In addition, I will show how place has affected Apple’s sales as it’s more accessible to consumers. Lastly, I will provide information on how the IPhone 7 has motivated buyers to purchase their product and how promotion has improved Apple’s sales.
Firstly, there are the favorable government regulations for tech industry in order to increase its production, target market or reduction in taxes paid directly to the government. Secondly, protection by U.S. government with regards to patent rights allows the company to prevent replication of Apple products by its competitors, which can be seen from the company’s long legal battle with Samsung over design infringement of Galaxy S1. Furthermore, availability of low-cost labor in Taiwan and China has provided the company with an opportunity, which it has taken with both hands through partnership with Foxconn; a third party company, which carries out the entire production and assembling of Apple products. b) Negative Impacts: Although external environment poses considerable opportunities to Apple yet it can also act as a source of discomfort for the company. In this regard, the external environment can affect operations of Apple since quality standards and certifications are quite different from one country to another ( ).
The consumers of Apple have a flexible variety of product line from its competitors. Apple has strong rivals like Samsung, Dell, Lenovo, HP, Microsoft, HTC, Sony, LG, Xaomi etc. The main substitute is defined by the operating system. The Microsoft windows by Microsoft and android by Google can be considered as the substitute of Mac. The electronic market, specifically the smartphone market is emerging day by day, so there is a strong possibility of entrance of new competitors.
The employees are given the freedom to use and fix the problems found in the products instead having to get approval from the top. Besides having to set the right target to market their products, it is also vital that a company choose the right employees to work for them. Apple Inc. employs not only skilled engineers, but also applicants who are passionate about Apple products. The love for one particular product brand drives the employees to work extra harder to improve the products. Business Insider also stated that “Apple keeps winning because it’s a giant start-up”.
Threat of substitute-Moderate Other products such as PDAs, tablets and Smartphone provide some features of the PC. Supplier power-Moderate The suppliers of components such as software influenced pricing. HOW ITS STRATEGY HAS EVEOLVED WITH THE CHANGING INDUSTRY DYNAMICS. Distribution Apple opened a retail store as a result of changing industry dynamics. This strategy was meant to expose consumers to directly use and experience Apple’s software.
Microsoft vs. Apple As the great CEO of Apple, Steve Jobs quoted, “These technologies make life easier, can let us touch people we might not otherwise. You may have a child with a birth defect and be able to get in touch with other parents and support groups, get medical information, the latest experimental drugs. These thing can profoundly influence life. I’m not downplaying that.” Anyone considering the purchase of a computer may find it difficult to know what computer to buy. But, after looking through online stores, we can conclude that two popular companies are making most of these gadgets.