Apple Inc Swot Analysis

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Introduction Apple Inc. is one of the largest multinationals in America with its presence in almost all parts of the world. The Steve Jobs and Steve Wozniak established the company in Cupertino, California in the year 1976. Additionally, the first thirty years of operation being named Apple Computer Inc before removing the name computer from the company name in the year 2007. The multinational specializes in the production of computer software, production of personal computers, cell phone production and several other consumer electronic products. Some of the best know products of the company that are widely used in the world include the iPad, iPhone, MacBook line of computers, iMac and a number of computer software’s like Mac OS X operating …show more content…

Strategic implications
Strengths
Some of the strengths of Apple Inc Company include enjoying a high level of customer loyalty, having a strong brand reputation, and having numerous retail stores in different parts of the world. The company also enjoys strong financial performance as well as being a leading innovator in the mobile phone technologies. The implication of this is that, high quality customer experience is one of the key factors in the company’s retail business.
Weaknesses
Some of the weaknesses of the company include some cases of patent infringements, high priced products and a recent decrease in its market share. Again, the company has also experienced some decline in its long-term gross margin and the changes that have happened in its management have also affected its performance. This indicates that the current profit margins of the company will not be continued as a result of the tough competitions presented in the market. …show more content…

In this, the company is employing the strategy by way of presenting its customers with an outstanding design of its key products. Additionally, the company has also made an effort and tried to offer personalized services to its clients as well as making sure that all of its products are of high quality and they do not have any quality issues with the customers. The way that the management of the company runs its operations has also contributed greatly towards solving some of the issues that are experienced in the

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