Apple Target Market Analysis

4.2 Target Market
For our product, the customer that we want to target is office workers and outdoor lover. This is because even the office workers or the outdoor photography are sweating with wearing suits or company’s uniform during summer time when working outdoors. Other that, when the office workers stay at the place with the low temperature such as meeting room and office with the air-conditioner. After that, we are also focusing the women during menopause as target market because menopause often has hot flashes, which can be made a person feeling annoying to the extent that it becomes painful.

4.3 Market Size
AC Watch Company Sdn Bhd is located at Technology Park Malaysia, Bukit Jalil, 57000 Kuala Lumpur, Federal Territory of Kuala

One of the major strengths of the Apple over this few year is its innovative product line up. From the initial, Apple just came with the MacBook, then the iPod, the Iphone, the iPad, and then only innovate to Iwatch. Of course, Apple’s brand equity to be high because of the leadership position. Apple also get the opportunities in a growing market this is because the growth in Gross Domestic Product (GDP) of developing countries, thus the consumption of such premium brand products like Apple increased. Apple will make sure that their marketing as simple as possible because the consumers do not need sophisticated marketing activities to overwhelm their

The marketing strategy used are consisting of four key variables, also known as the 4Ps of marketing. These four variables are product, price, place (distribution), and promotion. 4.7.1 Product

4.7.2 Price
The selling prices of the AC Watch play an important role in the selection of the products that are purchased by consumers at any shop. Typically, customers will choose to buy items that are priced lower than the other similar or substitution products. Customers will compare the purchase price of the items to minimize costs by buying the desired goods at the low price. The total cost of the actual product price offered by AC Watch is RM500 per units. For competitor A, the selling price offered is RM1299 per unit. For competitor B, the selling price offered is RM1599 per unit. So, AC Watch Company Sdn Bhd has the advantage which is the selling price of the products is cheaper. This is because our company is more concerned with the sales volume of the products compared with the profit. We believe that the quantity of the products sold increase, the profits will be increase and achieve the