Apple: The Success And Failure Of Apple

The Success and Failure of Apple: Design Thinking

Apple and Steve Jobs are often portrayed as the prototypical design thinking organization and thinker, respectively. Yet, Apple as a company can also be identified as both a perfect example of how the use of design thinking succeeds and how its loss leads to failure. A company that loses its focus often simply tries to meet and keep up with the successes of the competition. There is a good reason that Jobs and Apple are often thought of synonymously. Apple has succeeded with the acceptance and lead of Jobs just as it has failed with his ouster and subsequent loss. Design thinking defined is the human centered approach to innovation, it integrates the needs of the user with the possibilities of the technology to create the future success of the prosperous business. At the outset, Apple was driven by the goal to produce user friendly designs that are simplistic, sleek, and innovative in nature. Apple attracted its customer base by its innovative ideas and has kept its customers by consistently providing a solid and safe software environment with the added twist of a significant switching cost. The design thinking of Steve Jobs is what initially produced the original Apple computer. Even though this product was a failure, the original features of the Macintosh system were spot on; a light integration of hardware and software systems in an appealing package. Both the graphical user interface upon which it was based and the