Having said this, Apple Macs are most desired by big businesses due to its fast and reliable and multi functioning operating systems and features. And is also viewed as a luxury item. So further investment could produce both positive and negative outcomes for the company. Apple
For example: iTunes providing music download for iPhone and iCloud providing backup. These additional benefits incorporate very high value to the products. The innovativeness of the Apple Inc. is strongly correlated with concept of dynamic capability. This company works proactively and pays attention to all significant actions of the competitors. Apple manages to benefit from the rivalry with the biggest competitor in the mobile technology industry “Samsung”: it has nothing to do but to provide the best quality products in order not to lose the customer
Marketing plan Is important to the company because it is mainly focused on success, and that lack of a marketing plan will lose the company a lot of money Samsung is characterized by a variety of production areas where it applied its Samsung has pursued multiple ways of selling and marketing its electronic products because it aspires to excellence and development in technology and continues to sell according to customer taste. First, (Understanding the Market) Samsung went to the electronic field when it noticed that the market needed electronic devices. Secondly, I looked at (selling) Samsung realized what the market needs and the quality of its service to consumers. Now it has 25 production centers and 59 sales branches. Thirdly, (understanding the customer's need) which clarifies the meaning of "digital convergence", which is linked to important devices in human life, such as home appliances, smart phones and office equipment.
Competitive advantage of Apple Inc. Apple Inc. is one of the leading companies in the segment relating to computing and mobile technology and the organization over the years of its operations has created a strong stand point in the global market. The company is at its high growth phase and it will be beneficial to analyze the competitive advantage of the concern and for that purpose the Ansoff’s Growth Matrix will be used. The Ansoff’s Growth Matrix can be defined as a tool that helps in increasing the sales of an organization. This matrix has four different levels of strategy. The organization has increased its capacity and has acquired a larger position in the global market.
-Technical Feasibility Analysis- Something startling has occurred at Apple, once known as the tech business' high-value leader. In the course of the most recent quite a while it started beating rivals on cost. Individuals who needed the most recent Apple cell phone, the iPhone 7, could get one the day it went sale on the off chance that they were eager to hold up in a line, spend at any rate $649 and focus on a two-year wireless service contract with a bearer. On the other hand they could have walked out of the lines and got one of the most recent iPhone rivals from an Apple contender, the length of they were eager to delve further into their wallets. For example, $300 and a two-year contract with Motorola’s Droid Bionic from Verizon,
The first advantage is well prepared and strength for Apple Inc is able to detect what will affect its profitability in the future and defeat their competitors with advance productions. Apple was ahead of other global competitors. It is only Apple devices have their own operating systems that able to run the IOS and making the customers satisfied with their IOS systems,because IOS is no limitation to every Apple users to upgrade to the newest version. When the iPhone sales increase, it shows that more customers had been locked and continuously loyal with the Apple’s gadgets. Besides that, the second advantage is achievable.
APPLE’S ORGANIZATIONAL ENVIROMENT Apple is one of the most successful company’s in the world that has a very notable reputation of being high end and wishes to uphold that reputation. Apple is one of the investor’s favorite firms to invest in due to the strong revenue generated and the high return on investment. Apple takes noticeable care of its External Environment. That’s why this company is doing so well. To begin with the specific environment such as the customers of the business, as with any business, the customer demand is what driver’s revenue and subsequent profits for their company.
These three brands are very popular and are ahead of some very important competitors such as Samsung, Facebook and Pepsi. The main driver of Apples brand strength recently has been the popularity of the Apple watch and the iPhone 6. Apple keeps improving in ways that generate real benefits for consumers. They are making life more fun in a technological kind of way for its customers. Google is in the top three global brands for a number of positive reasons.
So far Apple has succeed in creating demand for its products which gives the company power over prices through product differentiation, innovative advertising, ensured brand loyalty, and a hype around the launced of new products. By focusing on customers willingness to pay more and mantaining a premium price at the cost of unit volume, Apple has also set an artificial entry barrier for its competitors. (Nielson,
For example, the first entrant will spend large amount in investing the new product for the purpose of alluring customers. Investing heavily through conducting researches, implementing and development might not be avoided for getting the attractions in new market. Late entrants are able to take the development information of the first movie as guidelines for avoiding making mistake in future. Once the first mover become complacent, it keeps it ticking over. For example, Sony Ericsson was the most well-known mobile company in the development of leading attractive appearances and functions in Malaysia for the past 10 years.