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Comparing Apple And Samsung's Rivalry

953 Words4 Pages

Over the past several years, Apple and Samsung have dominated the smartphone market and while doing that, they have ignited a rivalry. For years, Apple and Samsung have clashed and have battled for sales. The demand for smartphones is high, especially for iPhones and Samsung Galaxy’s, and it shows no signs of slowing down. This essay explores the demand of Apple’s iPhones and Samung’s Galaxys and how they compare against each other. The demand for Apple and Samsung is important to follow because they have a large share of the smartphone market, and it will be interesting to see if they can both keep their numbers up.
Samsung has been Apple’s fiercest competitor on the smartphone market, and has achieved a great amount of success. The Galaxy S4 is most famous for smashing all sorts of “fastest sold” records including reaching 10 million units sold in 1 month and subsequently 40 million handsets sold after 6 months. This year Samsung launched the new Galaxy S5 and it’s obviously been a hard act to follow after the success in sales for the Galaxy S4. The Samsung Galaxy S5 has apparently beaten the Galaxy S4 in the category for the fastest to 10 million units sold, but unfortunately though, since that news, there hasn’t been anything worth noting. The Galaxy S5 has been suspiciously …show more content…

Although it was month before the iPhone 6 was released, Samsung reported a staggering 20 percent drop in sales and an even worse 49 percent collapse in its profits because its sales of the Galaxy S5 phone saw big declines in Q2. The major reason for this was that consumers held off from buying the Galaxy S5 and waited for the launch of Apple 's iPhone 6 and iPhone 6 Plus phones in September. In Samsung’s case, I would say that it would lean more towards price inelastic. However, the decrease in sales before the launch of the iPhone 6 shows that Apple has the edge over Samsung in

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