What historically have been Apple’s competitive advantages? Apple Inc. has rare case of building a real sustainable competitive advantage in comparison to other brands. These include brand appeal, and strong customer loyalty (Barney, 1991). Apple has successfully enabled strong customer loyalty through effectively fulfilling their customer needs using their unique designs and product innovations. This has given it apple a competitive edge in relation to its rival.
The competition between Apple and Samsung is great thing for consumers because they are forcing each other to improve their products year after year. Competition will always bring out the best and it has certainly been proven after we continuously see how Apple and Samsung evolve. If there was no competition and there was only one phone company, the seller would be able to charge a higher price and offer less quality of their smartphones. We see this in almost every aspect as well with restaurants, clothing brands, music artists. It’s because of competition why they all strive to consistently improve their
Apple commands an abundance of respect from consumers as its brand value has risen by 43% in the past year up to a total value of 170,276$m. Apple strives for progression and being first with the big new release. Apple clearly has a motive for continuous improvement and new innovative technology and continues to reinvent year after year which consumers love and earns customers respect and loyalty. ”The company doesn’t rest on its laurels when it comes to new products and innovation—it’s proved prolific with a list of releases that include Apple watch, ios9, Apple Pay, Live TV, 3D Touch, Apple music and iPhone Financing“ (Interbrand, 2015). Apple also has an ambition to continue to be part of people’s life and is extremely focused on the user of the product.
What makes the Apple product so popular that people buy it even though it’s expensive? Is it only because it looks beautiful? Is it because the technology it uses? What makes Apple the best from the rest? Apple is currently one of the largest Info-Tech Company in the world.
Moreover, stringing dollars had also source of problem for Apple product prices, transportation cost and profit margins (Apple INC, 2012). 4.0 Recommendation to Improve Management of the Macro Environment of Apple Dominating the various manufacturers that Apple serves in while at the same time getting a respectable profit for the shareholders and contributing to the improvement of the guild at large is Apple’s main aim. Referable to the nature of the industry, Apple thus needs to adopt effective recommendations that will insure long term sustainability and improve the macro environment of the organisation.
The core competency of Apple can be regarded as its updated technology and innovativeness (Sanchez and Heene, 2005). AC 1.2 Review the issues involved in strategic planning. There are certain issues that are required to be counted while formulation of new methods. As per the present scenario an analysis of competitive advantage is required to be conducted for Apple Inc. Competitive advantage of Apple Inc. Apple Inc. is one of the leading companies in the segment relating to computing and mobile technology and the organization over the years of its operations has created a strong stand point in the global market.
How sustainable is Apple competitive position in PCs, MP3 players, and smartphone? Apple Inc. remains committed to the market of personal computers for several decades. Appealing design, positive brand reputation, superior quality, large customer base, and complete technological solution are only some of the possible advantages beneficial for the Apple users. The sustainable market share with steadily maintained a ratio of around 3-5% allows talking about the stable competitive position within the last 10 years. In regards to MP3 players, Apple Inc. made a big revolution in the sphere of music listening, but these technological advances have been already in the past.
Right now, they are in tough competition with Apple. Another aim of Samsung is to become the world’s top 10 enterprises by 2020 in creative innovation (koreaittimes.com, 2018). Another aim of Samsung would be to improve their customers’ experience so that more and more customer comes to buy their products. Objectives The objective for Samsung would be to promote their company and products all over the world and their products should be long-lasting, well-made and useful to customers so that they can make profit out of it. In present, they are making powerful smartphones and increasing their customers (prezi.com, 2018).
Apple iPhone 4S is one of the best phones out in the market, with a massive variety of apps and third-party developer support, a familiar industrial design that still works, and improved hardware to a year-old phone that was already great. Apple is usually the first company to come out with a new product line before anyone else. Recently, Apple surveyed customers about their recent purchase to obtain feedback about his or her product and their experience with this new device. It is now affordable so if an iPhone 4S is bought it won’t
2.0 Industry Analysis 2.1 Industry Size, Growth Rate and Sales Projections The industry size of Apple in Malaysia is booming and gaining more market share compare to their major competitor, Samsung as Apple offer more value to their customers. Although, Samsung still the number one brand in Malaysia but Apple has succeeded in