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Applebee's Essay

573 Words3 Pages

Since 1980, Applebee's has served affordable food and drinks around the world. The ever-changing global market makes it tough for Applebee's to remain a top restaurant chain, but they've done it with strategic planning and adaptation. We'll take a look at how declining trade barriers, technological changes, and currency fluctuations have affected Applebee's global operations. It has opened restaurants in new markets, which has helped to increase its revenue and brand recognition (Marketline, 2020).

Declining Trade and Investment Barriers

As a result of declining trade and investment barriers, Applebee's has come up against more competition. More restaurants are able to compete for customers with fewer barriers to entry. Applebee's has …show more content…

People's tastes and preferences for food and drinks are changing as they travel and experience new cultures. For Applebee's to keep up with these changing preferences for new customers, Applebee's has been able to adapt its menu to new dishes and flavors from around the world.

Technological Changes

Changing technology has significantly impacted the restaurant industry, including Applebee's. It's become more and more common for people to order food and drinks online and have them delivered directly to their homes thanks to online ordering and delivery services. This has required Applebee's to keep up with the rapid changes in technology and invest in better inventory management and communication between different restaurant locations (Applebee's Restaurants LLC SWOT Analysis, 2020).

It has been extremely innovative for Applebee's to make some changes to the way they do business. Not only did they invest in cutting-edge technology, but they also facilitated communication between eateries. Through collaborative communication channels as well as software tools, they were able to accomplish this. These fascinating new gadgets aid Applebee's teamwork and make things operate more

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