In the beginning of 2000s PCs and laptops became very popular. Therefore people demanded much simplified and convenient new versions. One of the things that Apple did was – i)switching to Intel microprocessors - which was a market leader in microprocessors
How Sustainable is Apple’s Competitive position Introduction Apple started out simply as a computer company producing Macintosh computers and software, but has since evolved over the years to manufacture other products. It introduced iPods in 2001 for music players, in 2007, it started producing iPhones. Its products are consumer oriented and this has contributed to the success of the company. Apple also views innovation as basis of survival and business development (Yoffie, 2012).
Introduction Apple Inc. is a company with a legendary history, largely responsible for the development of personal computers. Apple was not the first company that has distributed a portable media player, but it appearance exceeded all predecessors: Apple was aware of the expansion of the Internet and it understood what his predecessors did not: that the future of the media ultimately will be linked to the development of trade on the Internet market. Being aware of the inevitability of change, Apple has applied the principle known as the "Law of Chum", which states that "commotion" destroy traditional and create new platforms ideal for more innovation, and according to that, the complex networks in order not only survive but also progress,
This will affect customers loss of interest towards Apple products as they find it no longer unique (Slideshare, 2016). Technological advancement has always force Apple Company to invest a lot in technology as it is largely invested in product research and development field to push the product’s ranking into a much higher rank through their innovative side. For example, one of the most innovative and technologically product will be the IPod touch as it is a big step towards the replacement of basic mp3 (Slideshare, 2014). If Apple Company did not put any pressure towards the research and development department, it is clear to say that without the advance technology, the company will become obsolete. It is a fact that trends of the marketplace are slowing developing into something much more greater.
“Craft, above all” (http://www.fastcodesign.com/1665375/the-6-pillars-of-steve-jobss-design-philosophy) His philosophy seemed to have worked a his design principles did affect how people perceived the product, slowly but surely the design shaped what consumers believed the product to be. Jobs stated that people do judge books by their covers and first impressions were everything. And this is proven by the success of the iPhone and the iPad “every iPhone is better than the last one. I doubt very many people are out there who are waiting for the reviews to come in before buying a new iPhone, and people who do fall inside that demographic are likely just going to wait for the next (print) issue of Consumer Reports.
These products helped Apple gain a strong foundation for its future. I mean no one could have guessed that the Smartphone would practically take over the world. One of the ways Apple has continued to be innovative and keep a tight hold on there technology has to do with its secrecy surrounding its products. By not releasing details related to their products they have cemented a permanent place in the world.
since technology becomes broader each day. Therefore, the competitor of Apple Inc. would also increase due to those factors. The competition between Apple Inc. and its competitors becomes more complex nowadays since technology has a very dynamic process and result in the “short lifetime” of the technology itself. Therefore, Apple Inc. should improve their products by focusing and investing more in their “Research and Product Development.” For example, Apple builds and utilize its own operating system, while Dell, as its competitor, adopts Microsoft’s operating
The online Apple store are also highly visible in countries where the Apple store or Epicenter isn’t available. However, Apple products are also bought in authorized retail shops such as Best, Courts, Expert, Euronics & Target. This improves the customer's accessibility to Apple’s products, making it easier for consumers to purchase an Apple 7/7 plus. Apple seeks to improve customer care, therefore, in any location that Apple sells one of their products, a customer care center is available. These centres main focus is to provide high quality services to A-customers that have faced issues with a product or staff member.
In today’s world, companies take advantage of a concept known as “planned obsolescence” as well as marketing and advertising (as discussed earlier) to help achieve their goals. It is no shock that tech companies constantly push out new devices. Apple, Samsung, and Google all release new phones every year. However, these “brand new” phones often look the exact same as before, just with slightly stronger processors or better looking cameras. “Many of these updates are so incremental that the average human may have trouble seeing the improved processor speed, or wider color gamut” (Bonnington).
Just as the computer and music industries changed their products to advance technology and improve portability, the implementation of the catalytic converter, during the 1970s, sought to provide a cleaner, more environmentally friendly way to reduce hazardous auto emissions. A catalytic converter converts toxic auto pollutants in the exhaust gas to less toxic levels of pollutants