Apple's Generic Strategy

Apple company is one of the most successful company in electronic industry and is one of the most important valuable companies in the world .its sales and make value increased for the past ten years. Apple Company has used many different strategies to become successful in the market.” Apple strategy is a major determinant of advantage towards with other firms for example Samsung, LG, and BlackBerry. It used Porter’s model strategy, this strategy is the key to fulfilling this generic strategy and supporting Apple’s success. This general strategy focuses on key features that differentiate the company and its products from competitors For example, it focus on elegant design combined user-friendliness and high-end branding. Apples generic

To effectively apply this generic strategy, the company must continue emphasizing innovation through research and development. Apple must continually develop innovative products so that the firm always stands out against competitors. So the broad differentiation generic strategy compels Apple to always innovate to keep itself always ahead of competitors. Thus, continuous innovation is one of Apples strategic objectives based on the broad differentiation generic strategy. In addition, the company must ensure that it keeps expanding its market reach. In this generic strategy, Apple does not focus on any specific market segment. The firm competes in all market segments with other players in the industry. Thus, Apples other strategic objective based on thus generic strategy is to expand to ensure broad market reach. Such expansion and business growth are achieved through intensive strategies for growth. Which it include product development. Apple uses product development as its main intensive strategy for growth. Apple implements this intensive growth strategy through innovation in its research and development

For example, Apple applies this intensive strategy by selling more iPhones and iPads to its current target markets. Apple uses promotion through various websites and media outlets. This intensive strategy enables Apple to reach customers in all market segments. Market development, Apple uses market development. Market development involves creating new markets for new products or entering entirely new markets. Apple applies this intensive growth strategy by authorizing new sellers in markets where the company does not have any presence yet. Also, Apple implements the market development intensive growth strategy through novel products. For example, the company innovates to offer goods like Apple watch, which is an entirely new product line for the firm. Through Apple watch, the company develops its reach in the smartwatch market. Innovation is at the heart of Apples business. However, to improve its application of this generic strategy, the company must aggressively penetrate markets, especially developing countries where Apples market reach is still limited. Apples main intensive growth strategy is product development. Market penetration and market development are second and third in priority, respectively. These intensive growth strategies agree with and support Apples generic strategy. The firm is strong in product development through innovation. However, to improve performance, the company should emphasize more on