Apple Company is one of the most successful companies in electronic industry and is one of the most important valuable companies in the world .its sales and makes value increased for the past ten years. Apple Company has used many different strategies to become successful in the market. “The Apple strategy is essential determinant of advantages towards with other companies such us, Samsung, LG, and BlackBerry. It used Porter’s model strategy and this strategy is the key to achieving this generic strategy and supporting Apple’s success. Apple general strategy focuses on key features which is differentiate the company and its products from competitors and which is essential .for example, it focus on elegant design and branding.
1. When a company is formed, it either grows more and more to reach its maximum or it dies due to different reasons/ situations. Building a marketing strategy is vital for every firm. It is very important to set a certain path from the very start to ensure company’s growth and sustainability. In this case, Apple was able to build a competitive advantage and prosper because of its marketing strategies that were set to face various challenges.
• E.g. : showing the logo of Apples brand and asking which brand does this logo belongs to Brand recognition: is when consumers have knowledge about the brand when they are asked questions to particular brand And they are able to differentiate that brand. BRANDING STRATEGY OFAPPLE Apple Inc uses the apple brand to compete across competitive markets. The company is establishing strong marketing presence relative to the rival in the advertising market. The consumer electronics industry with products such as iPod music distribution through iTunes music store, the iPhone market with Apple Iphone games, magazines, books and applications publishing via the AppsStore for iPhone ,movie and T.V content distribution with Apple T.V.
Sunday, January 31st, 2016 Internal Assessment Research question: At what extent was Apple´s innovative Apple Watch marketing strategy successful when launching the device? In recent years, cutting edge technology has been the gap through which society had maintained daily basic activities, businesses such as Apple Inc., in the attempt maintain ahead and wider the advantage over potential competitors, seek the innovative development as an important key to better meet the needs and wants of their customers in the future, this factor represents the arise of new chambers in the market as a new opportunity of growth where a proper marketing strategy that involves a correct manage of price and the product features, enabled a beneficial introductory
• Advanced smart phone technology. • Application/update availability. • Selective providers. Weaknesses: Advanced technology is being developed and produced for customers consequently, Apple is faced with the complicated task of ensuring consistency and quality within its products. It is advantageous that Apple continue to invest in its Research and Development department to stay competitive.
The Power of Solitude in Today's World: A Rhetorical Analysis of "The Rise of the New Groupthink" by Susan Cain. In her article, "The Rise of the New Groupthink," Susan Cain discusses the importance of introversion in different aspects of a society that is adopting the new groupthink idea. This idea is centered around extroversion and group collaborations to achieve success and has quickly become the new trend in schools and companies. The author then immediately dismisses this idea by pointing out the various research proving that solitude promotes creativity. Furthermore, she highlights how society rewards charisma ahead of creativity by exploring the story of the founding of Apple Inc.
Samsung had to create a powerful and enhanced marketing team to transform their strategy and more effective compete. One of the focuses on this turnaround strategy was enhancing their global brand, focusing on long-term outcomes, and allocating money differently. SEC started building a trustworthy brand that customers could trust through a long process of research, growth, and
Strengths Differentiated product My analysis shows that Apple was a market leader in production of innovative and highly differentiated products. Both the iPod and iPhone stood out in the market because of their unique features. Fast innovation pace My study shows that Apple beat its competitors by leading in innovation. An example is that of producing iPod in 2001 and iTune in 2003. High margins Apple has positioned itself as a company that produces high quality differentiated products.
The consumers of Apple have a flexible variety of product line from its competitors. Apple has strong rivals like Samsung, Dell, Lenovo, HP, Microsoft, HTC, Sony, LG, Xaomi etc. The main substitute is defined by the operating system. The Microsoft windows by Microsoft and android by Google can be considered as the substitute of Mac. The electronic market, specifically the smartphone market is emerging day by day, so there is a strong possibility of entrance of new competitors.
The company has created Apple is a valuable brand in the global market. Success of the Company strong brand loyalty help to increase revenue growth from $ 8 billion in 2004 to $215 in 2016 (The statistic portal, 2016). As per the BCG report, Apple rank as a number one company out of fifty companies since 2005 (2015). Although Apple is not the first innovative company. Therefore, Apple has gone from leader to the follower.