Products That Deliver: Apple cautiously considers what customers are looking for, so its products are a consequence of both extensive research and powerful styling. This meticulous planning is a huge contributor to Apple 's high consumer- contentment rates. It 's plain and simple: Robust and easy-to-use products not only make your consumers pleased, but too make them want to purchase extra products from you. Consistency: All of Apple 's products have the same basic architecture. Because of this consistency, consumers who previously own Apple products have a good idea of what they 'll be getting before they make a purchase.
SWOT Strengths Opportunities • Apple has a highly reputable company that is known for creating simplistic yet technologically advanced products that usually go on to generate a large amount of sales. • The apple watch runs on the latest iOS software and is able to wirelessly connect with other apple products. • Apples announcement of the release of the apple watch had popularised the market of smartwatches and also taken it to another level with the many features of the watch that can be done with an iPhone. • Apple has a massive loyal consumer population that has formed into a community, strengthening the relation between apple and its consumers. • • The apple watch has popularised the market of smartwatches which is something companies like Samsung could not do.
• The laws and regulations vary from country to another. As the company has a large source of its raw materials it might face a lot of troubles due to this fact. SWOT: Strengths: • Apple has a very good brand reputation almost all around the globe, which forms a firm strength for the company. They have achieved this by giving constant quality phones to the market. • The marketing and promotional activities of apple are very strong and they have been successful so far.
Overall, verbal information is the common type of information used in Apple and in other businesses across the world because this information is mainly speech to transfer information from the business to customers. Linking to Apple, this business uses verbal information in all their retail stores across the world because it is the most efficient way to communicate to internal or external stakeholders. This business uses verbal information such as face to face in meetings, interviews or etc as it is a quick technique to communicate with customers or employees because it would save time and would be easy to understand each other. This type of information can benefit this business internally or externally as it would motivate employees and the business, external stakeholders when interacting face to face. Verbal information is useful in Apple and other businesses because it can be one on one discussion where the problem can be addressed and dealt directly.
1.0 Critical Success Factor According to Bullen and Rockart (1981), critical success factor is the significant skills, areas, or actions of a company that contributes to the competitive performance that can make it become successful. The main key success factor of Apple is its core competency, technology. The company that owns the advanced technology may get high revenue and a larger market share when imply this technology in its product or service (Roth & Miller, 1992). Apple has used this core competency to develop many highly functional and usable digital device and software which can develop the loyalty of customers to its brand (Laugesen & Yuan, 2010). For example, many electronics products in the market are use Google’s Android system, while Apple uses its own system, iOS in all of its digital devices (Johnson, et al.,
Apple products so popular, it makes a lot of money. The economic environment of apple that affect consumer buying and spending and affect the wealth of an area include income distribution inflation, recession and spending patterns. A business cycle is the pattern of the level of business activity. Business activity can move from prosperity to recession to recovery. Apple marketers must always be aware of the present and future economic developments.
Apple has segmented products vertically, creating on product for one particular use. Apple also targets according to brand loyalty, considering that Apple has quite a cult-like following just due to it's image/brand name. • Benefit Segmentation: Apple brings an newness and innovation with each of it
These tools mostly used for spreading the awarenes of the new products, enhancing the recall of the brand but mostly for increasing the number of sales as the company needs profits to survive in the long term. The report have deeply looked at the communication tools in practice when the creative strategy for the new Cadbury product was set. The paper analysed in what situation it is better to use advertising, PR or direct marketing for the Cadbury brand, therefore the advantages and disadvantages of the tools were found. For example, it has been identified that advertising is one of the useful tool for brand promotion because it is able to reach a wider audience within the shortest possible time frame (Egan, 2007. P 194).
Sunday, January 31st, 2016 Internal Assessment Research question: At what extent was Apple´s innovative Apple Watch marketing strategy successful when launching the device? In recent years, cutting edge technology has been the gap through which society had maintained daily basic activities, businesses such as Apple Inc., in the attempt maintain ahead and wider the advantage over potential competitors, seek the innovative development as an important key to better meet the needs and wants of their customers in the future, this factor represents the arise of new chambers in the market as a new opportunity of growth where a proper marketing strategy that involves a correct manage of price and the product features, enabled a beneficial introductory
This is usually essential since it aims at promoting the well-being of the employees. Therefore, the organization has a duty to its employees by providing suitable working conditions. They live up to this by provides a wide range of application to protect the safety need of workers such as the development of health and safety standards, training more employees to identify hazards and providing safety equipment . Furthermore, the Apple 2013 report illustrates the improvement in Apple research to provide employees a better workplace through the support of social networks, work groups and enhancement of worker-supervisor relationships. Intellectual property law: in most cases technology companies tend to infringe on each other’s patents, by so doing the companies usually suffer through payment of fines.