4p Case Study The 4ps Of Apple

Apple Inc. has rare case of building a real sustainable competitive advantage in comparison to other brands. These include brand appeal, and strong customer loyalty (Barney, 1991).

Apple has always surprised the world with its innovation starting from the invention of computer circuit board of Apple I in 1976 to world’s most successful personal computer and electronic device manufacturer. They brought revolutionary changes in user experiences in using personal computers and currently smart devices. The company was always under the supervision of visionary leaders and effective strategies applied by them made the Apple what it is today. The company faced several ups and downs during its operating timeline and remained successful in sustaining their position in the market as a leader. The Harvard Business School Case study of Apple Inc. focuses on the growth and strategic management of the company accordingly.

Macro environmental factors are those irrepressible external factors that affect the company’s decision making process. These factors include demographic, socio-cultural, economic, political-legal and also the natural factors.

Describe how and to what extent does Steve jobs careers illuminate the difference between leadership and management styles?

For example, if all the employees of Amazon of always trying to find the mistakes that their peers are doing to report them to their superior and were working together instead, they could put all this unnecessary energy in a focus group to find innovative ideas and to help each others. This type of positive climate could help people staying in the company and not leaving after few months, because the stress encounter at work is too high. The article cited that Amazon had the second-highest turnover among the Fortune 500 companies, with a median tenure of one year, which is really low. [2] The espoused values of the Amazon’s culture are “work hard, have fun and create history”, but the enacted values just seemed to be hard work and success. The Amazon culture can be described as an outcome orientation organization with managers asking for results without excuses. The company also promote aggressiveness among employees and because of that, the employees consider each other as competition and not as a team. Since the social context is becoming really important, Amazon is forced to change their corporate culture. Their culture had brought a lot of success to the company, but it is now however time to change towards a positive environment and a positive culture that

One of the major factors that influence consumer buyer behaviour is psychological factors. Psychological factors can be distribute into five categories, that is motivation, perception, learning ,beliefs and attitudes and this all can influence a person’s buying choices.

Apple is one of the well-known electronics brand in the world. Millions of people were waiting in the line to get their new phone devices at the Apple store. This tiny device has many impressive characteristics that attract consumers. Every year the company comes out with new device features with a new advertisement to catch the consumer attention. According to the official website, the first iPhone advertisement was released in 2001. But at the begging Apple company was facing some difficulties to express their goals. The company was in crisis, but with one campaign it helped the company to build up again. Steve Jobs created a new slogan for Apple advertisement Think Different. The poor reputation of the company had improved because of the

Social-cultural, technology, economic, political and legislation is the elements of macro environment that effects Apple which are described as below:

Marketing mix is a set of controllable marketing tactics used by business to promote their product and achieve its marketing objectives. (L. Lake, 15 June 2017)

To be second biggest brand in the market during the first three years by acquire about 30 percent of marker share for microwave oven. Later on enter the market with other home appliances product such as small grill/ toaster oven, or etc., and to become one of the household name for home appliances in India.

New Innovations: even though the architecture of Apple products is proportionate, its portfolio is not. Company offer customers a number of various ways to enjoy its products. By giving consumers and chance to employ Apple in their living rooms, sine and offices, Apple do it easy to keep on loyal to brand

Organizational culture differs from a company to another, depending on the nature of work. Frequently, a remarkable diverse combination of qualities and standards, administer the cultural environment of an organization. A system of common meaning held by associates that differentiates the organization from other organizations is what we mean by organizational culture. In today 's quickly changing business atmosphere, the cultural make-up of an organization perform a decisive role the achievements of the organization to accomplish its vital targets. In this essay, the reader will be able to recognize the organizational culture of Etihad Airways, which is one of the biggest well-known airways in the airline industry. Our group chose Etihad Airways

Marketing mix is an arrangement of four choices which should be taken before propelling any new product or service on the market. These variables are otherwise called the 4 P's of marketing. These four variables help the firm in settling on vital choices essential for the smooth running of any product / organization. (Marketing Mix or 4 p’s of marketing - Product marketing mix, 2011)

Motivating cultural behavior within an organization builds up binding within the employees of an organization, which automatically makes them put in their efforts in a boosted up manner. This forms teamwork within the organization, which is a massive positive element to beachieved by any firm within the industry. Moreover, good culture within an organization will also ensure that relations within the employees are strengthened, which will automatically increase productivity of each of these employees. Delegates endeavor their level best to perform better than their related workers and win affirmation and vitality about the supervisors.Moreover, good and constructiveorganizational culture will also raise the reputation of the organization within the industry, which will help the management to build a brand value of the firm. Therefore, it can be quiet reasonablycommented that the organizational culture of an organization plays a huge role of significancein successachieving within the industry(Dunkerley, 2012). The work culture unites the employees of the organization who are generally from distinctivefamilies,backgrounds and have shifted dispositions and mindsets. However, implementation of diversity in work force of an organization has made various types of peoples work together.This at times hasalso increased responsibilities of the leaders of the organization.Such a society urges the representatives to be reliable which in the long- run advantages them over the long haul. It is the way of life of the association, which makes the people a fruitful expert.However, various scholars have also confirmed the fact that maintaining the culture