Administration of Cook has been described by a better target on the products that are existent, and promoting of business with good relationship with workers. Instead Steve Jobs style of leadership, Cook has played to his abilities and established attention on developing service among Apple's factory of talent involving Jony Ive, Craig Federighi, Eddy Cue and Phil Schiller. This is greatly shows the democratic style of management, which inspire consensus building, especially among high-level workers prior to mutually consented creating of
If the situation is stable and the economic welfare of people is high than the business opportunities and sales for Apple products will be positive. However, there can be negative changes as well. The economic downturn has a direct impact on the business of Apple Company. The depreciation of the economy can be caused by many different reasons, like devaluation, or inflation, when the income of people decreases, while prices do not change. In this situation, the scenery of Apple Company would change to worse side.
These centres main focus is to provide high quality services to A-customers that have faced issues with a product or staff member. This motivates the consumer to buy an Apple item as they are taken care of if any inconvenience occurs. In addition, Apple tries to fulfill the customer’s experience by providing them with benefits, by selling their products in Telecom centers. Such as: Singtel, M1 or Starhub. Apart from providing better services to a client, accessibility also improves as the IPhone 7 is bought in a location in which Apple doesn’t have a
Meyer(2016) In fact, Apple has many strong competitors such as: Google, Microsoft, and Samsung. Apple is not the company with IT industry history, so how the company managed to produce products that beat all the competitors? But Apple has more core competencies and lead to achieve competitive advantage through available resources. Impact of Globalization on Apple Inc (n.d.) According to (Tim Cook, 2012) It is precisely this idea that makes Apple’s products so unique. Apple is synonymous with innovation in the consumer’s perception.
• The marketing and promotional activities of apple are very strong and they have been successful so far. • Apple has a strong financial background. • Innovation in technology and constant investment in development of technology. • IOS is not an open source, which has created a brand loyalty among the customers and buyers. • The retail stores set up by apple is a major advantage over other rivals in the market.
Higher unity of command – As mentioned before, Steve Jobs made sure that all the decision passes through him. So the unity of command was on the upper side. Present Organizational structure of Apple Inc. The company has a functional structure with 9 different functions. Tim Cook is the current CEO of Apple Inc. Paul Deneve has the responsibility of special Projects and directly Reports to the CEO.
Apple's CEO has energy to control all of divisions that are going by the senior VPs of CEO, legitimate configuration, IOS programming, operations, Retail, Software Engineering, Product Marketing and Global correspondence. Effortlessness is a key of the organization's structure approach. Top officials obligation is straight forward to divisions with no grid relationship. Apple Inc's. methodology of structure obviously takes part in unified choice making.
Everything in universe having different traits and gave possible consequences to making a best result to lead the market as Apple Co. Controlling the process and implementing properly is the function of leadership to create the substitute as the part of strategic management (Fulmer and Conger, 2004, p.