Pestel Analysis For Apple

PESTEL ANALYSIS
Political Factors
These factor heavily influences the company’s decision making process. From 2007 to 2009 it is reported that more than a half of sales of their products comes from countries other than America. To reduce their operating cost Apple also spread their product manufacturing to different companies outside America. Cork, Ireland, Korea, China and Czech Republic are some of the other states where Apple placed their company. Bad international relations, wars, terrorism, and public health issues between U.S. and these states might give a negative impact that may damage the Apple Inc. reputation as well as their business process. Therefore, the political relationship between U.S. and the other states will be very important

As a result of this products whose creation largely depends on technology usually have a short life cycle due to constant improvements and upgrades or the creation of better products.
Apple is highly innovative technology wise and that is why they constantly incur huge costs to maintain their research and development department. Apple installs its own brand operating system, which increases its production cost, on the other hand Dell as its competitor uses Microsoft’s operating system in all of its products.
That is why external technological factor will also help apple to plan their new goals to compete with their competitors. (Amalia.D, n.d.)
Technology has resulted in the development of the virtual world which Apple applies to develop virtual media. Music market to cyberspace have big roles that influences people to use this virtual world.
Their technology has been ingrained in people and has thus become a lifestyle. For example: the launch and popularity resulted in the demise of the Walkman.
Environmental

This is usually essential since it aims at promoting the well-being of the employees. Therefore, the organization has a duty to its employees by providing suitable working conditions.
They live up to this by provides a wide range of application to protect the safety need of workers such as the development of health and safety standards, training more employees to identify hazards and providing safety equipment . Furthermore, the Apple 2013 report illustrates the improvement in Apple research to provide employees a better workplace through the support of social networks, work groups and enhancement of worker-supervisor relationships.
Intellectual property law: in most cases technology companies tend to infringe on each other’s patents, by so doing the companies usually suffer through payment of fines. Firms can also lose their public image by such constant practices.
Such litigations are very common for the technology savvy companies.
As it had been stated earlier, Apple had been ordered to pay Smartflash for infringement of patents. The company was required to part with $532.9