3.0 Macro Environment that Effects Apple Social-cultural, technology, economic, political and legislation is the elements of macro environment that effects Apple which are described as below: 3.1 Social-cultural ITunes is Apple’s biggest virtual media store. In general, the image of the Apple also depicts the modern individual lifestyle, combining function and conception, resulting in brand recognition and commitment. In conditions of the demographic features, Apple is targeting the two major generations. One generation is mainly consists of working adults, where they might sustain a higher and stable income to purchase Apple’s expensive and complex equipment. Thusly, the sophisticated and high-tech Apple products would definitely
Despite Apple´s Apple Watch was introduced to an already existing market in which competitors had an advantage in the way they were better established upon the matter, statistics of sales and reviews have proven its current success at the level that it gradually dominated the market. According to the article published in the Forbes webpage which makes reference to the reports from Tractica, a market intelligence firm, “the Apple Watch’s share of the smartwatch market could hit 68 per cent by the end of the year.” (Forbes). Source: Forbes These statistics show the market presence of Apple and its competitors in terms of percentage which also resemble sales revenue Apple has from its product, sales revenue does not equate as profit, even though, Apple´s pricing strategies in the introduction stage enable the business to increase the income and perceive a significant difference from its cash outflow and therefore its previous estimated profits justified directly through the business annual report. 10-K Annual Report, Sep 26,
American citizens face a dearth of well-paying jobs and secure employment in the scientific and technology sector in the twenty-first century. Many American workers accuse H1-B visa as the most significant factor behind the lack of current employment opportunities. However, as is usual with most financial situations, the furor began with the national economy. The growth of a globally-connected economy propelled American businesses to move many domestic operations to foreign countries with lower labor costs (CITE). Unfortunately, the spread of offshoring jobs from low-skill manufacturing to high-wage technology and scientific jobs has reduced the human capital level of the United States (CITE) A combination of political, economic and technological
Apple products so popular, it makes a lot of money. The economic environment of apple that affect consumer buying and spending and affect the wealth of an area include income distribution inflation, recession and spending patterns. A business cycle is the pattern of the level of business activity. Business activity can move from prosperity to recession to recovery. Apple marketers must always be aware of the present and future economic developments.
A scandal will be in the news and the stocks will fall for that specific company. However, judging by the nature of these corporations: oligopoly in an industry that has a very high cost of entry and high rate of bankruptcy, Apple and other tech giants are here to stay and they cannot fail. Because in which case, where will the people get their source of high end tech products that are well-designed and functional by a team of highly trained professionals. There is a reason why Apple and Google survives the scandals. First, technically they have ties that can clean up or just pay settlements for lawsuits from their huge assets.
The cycle of this lawsuit ended in August 2012, when a court in California ordered Samsung to pay Apple more than one billion dollars in damages for infringement of intellectual property of Appleʼs iPhone and iPad technology and design. The animosity between Apple and Samsung is common in the modern market. The conflict of these technology companies helps us understand two aspects of the game theory that lie behind effective conflict management and
Mainly blackberry is very weak at marketing their brand, it spent ($41.3 million) on marketing, 10 times lower than Apple ($400 million) and 8 times lower than Samsung ($334 million). Blackberry has many opportunities, which are possible increase in demand from governments because of their high security and the smart-device market growing fast about 41.7% per year. Blackberry faces many threats that include rapid technological change. Companies are pressured to release new products faster than competitors. Another is increased competition for government contracts, has to compete with Samsung and Apple for contract
It´s important to remember that disruption is positive for the mass-market and are innovations that make products and services more accessible and affordable, thereby making them available to a much larger population. When we look at the full extent of Xiaomi´s business model, we can clearly see how different and how disruptive it is. How does Xiaomi keep their prices at least 60% lower than their competitors? While Apple need to come up with a new model to maintain their high profits, Xiaomi have found a clever way to reach these profits without overserve the market with smartphones. For Xiaomi to sell high-end smartphones at such cost, Xiaomi keeps their models
Multinational corporations had brought numerous opportunity to developing country such as job opportunity, increasing guarantee at employment rate. It is benefited for developing country to improve the economy. According to Management development in international companies in China (Stephen T.K. Li, 1999), China is obtained 10% average annual by multinational companies and foreign companies create over 8 million job opportunity to China people, most importantly, China had a low employment rate before multinational companies enter into China. Consequently, the international companies are benefited to developing economy to developing
Inheriting an unenviable situation with the burst housing bubble and the banking crisis, President Obama’s response was a government stimulus package to try and stimulate growth in the economy. Additionally he raised taxes on the wealthy and increased spending for government programs, such as the Affordable Care Act. While this broad strokes are an attempt to fix the economy as a whole, and have met with some measure of success (Hartung, 2014) the larger issues are still unresolved. The American middle class hasn’t grown, it continues to stagnate in terms of employment and wages not rising to meet rising costs. (Mishel, et al) To use an example of a current policy that is potentially hurting small business owners, The Affordable Care act requires employers to offer insurance packages to their employees.