Aquila Game Development Case Study

CHAPTER 1

EXECUTIVE SUMMARY

Aquila Game Development is a business that makes games that will be made available in the market. We will offer traditional games in our first year of operations that will be played by families and group of friends around Quezon City whenever they need to relax or just need something to do. In this way, they will be enjoying playing the game and at the same time, they will also improve their thinking skills.

The company will sell their first card game named “BURST!”. “BURST!” is a card game in which the objective of the game is to outplay the players by using effect cards until only one player has cards on his hand. The card game has a unique design and mechanics. This game has 60 effect cards which will able

THE FINANCIAL BACKERS

The other investors of the company Aquila Game Development are the parents of the proponents. Each proponent’s parents will share a sum of P12,500 to get the business going. The parents of each of proponent have their own business to run, but despite this fact they wanted to venture in another line of business, which led them to invest in the company Aquila Game Development

B. TECHNOLOGY AND INTELLECTUAL CAPITAL PROVIDER

As of now, the company is not yet capable of utilizing technology purposed in the production of their product. The top management team of the company has already conceptualized a game that they can offer but it is yet to be protected as an intellectual property.

C. THE PARTNERS

The partners have a strong and deep relationship with one another that they formed this company with conviction and passion. The business partners are determined to create a company that is committed to helping the society develop cognitive skills with fun through games. The partners are ready to invest all they can for the development of the company and they are willing to push through to the end. D. THE

ONLINE STORES = NUMBER OF SITE VISITS/ ADVERTISEMENT COST The effectiveness of our online store will be measured by the evaluating the site visit versus the advertising efforts we make for our business. This way we can also know the effectiveness of our advertising efforts to our target market.

BRAND AWARENESS = SALES / ADVERTISING COST We will measure our brand awareness by evaluating the sales we make per marketing effort. Advertising creates brand awareness to the customers. To see if the advertisement of the product is effective, we will evaluate the sales.

PRODUCT INNOVATION = NUMBER OF PRODUCT CHANGES PER YEAR To measure product innovation, we will compare the product changes that happened per year and see the progress of the product after each innovation.

PRODUCT ASSORTMENT = NUMBER OF NEW PRODUCTS PRODUCED PER YEAR In order to measure the product assortment, we will count each new product that was produced per year, and compare it each year if the production of new games increased or