ipl-logo

Arab-American Advertisement Analysis

724 Words3 Pages

Similar to television, advertisements have begun to attempt to combat the negative stereotyping that Arab Americans faced following the events of 9/11. It seems that a main theme that many advertisements attempt to address is the misrepresentation of Arab Americans as unpatriotic. The American media has created numerous advertisements with the sole purpose of changing other American's views on Arab Americans, but similarly to the television strategies these advertisements can in fact harm the Arab American community. In many advertisements, you can see an Arab American who is made to look like they are living the typical "American dream". Asultany* highlighted a specific commercial in particular where an Arab man was shown speaking about the …show more content…

This advertisement was a part of a campaign called ** and was produced in response to discrimination and hate crimes against Arab Americans. The advertisement featured a "diverse" group of people who one-by-one said "I am an American" to the camera. There appears to be every race, age, gender, social class, etc. included within the advertisement, all in attempt to project the idea of a multicultural and inclusive America. By creating the image of a diverse America the hope was that viewers from all cultures would be able to identify with the advertisement and potentially feel compelled to say "I too am an American", taking on that role while imagining themselves in relation to the rest of the diverse America. Despite the advertisement being created in response to discrimination against Arab Americans, they were not specifically included within the diverse group of people. There were no visible indications of anyone Arab, Muslim or Sikh, for example; a veil, turban, Arab accent, traditional clothing etc. Although the intention of this advertisement was to promote diversity and inclusivity, the clear lack of Arab American representation has the opposite effect for Arab Americans but it allows other Americans to not even recognize Arab Americans as a part of their America. In order for America to be truly inclusive and for Arab Americans to be completely accepted by other Americans, the American media needs to show visual representations of Arab Americans so that the rest of America can begin to recognize them as Americans, same as all other citizens. If this representation doesn't begin to appear than other American will continue to treat Arab Americans as outsiders, which has very negative effects on Arab Americans'

Show More
Related

  • Stereotypes In The Film Menace II Society

    769 Words  | 4 Pages

    Stereotypes in media have been around since the earliest cartoons were drawn. The media gives supposedly identifying traits with images of the stingy Jewish man, the single Hispanic woman cleaning homes to raise her three children, and the “butch” lesbian falling for the beautiful blonde who just happens to glance at her every day in the hallway. These portrayals make up general knowledge about minorities for a lot of people, but their accuracy is questionable at best. While production companies have been making strides towards the better, insufficient representation in the media tends to portray minorities as their negative stereotypes rather than as people.

    Read More

  • Summary Of Asian American Media Activism By Lori Kido Lopez

    572 Words  | 3 Pages

    In the book Asian American Media Activism: Fighting for Cultural Citizenship, Lori Kido Lopez offers a fresh perspective and understanding of what media activism portrays ad entails. Lori places her research in modern perspective looking at different forms of media, including the underexplored fields of policy, advertising, and highly popularized social media platforms such as YouTube and Twitter. Lopez argues although media activism has apparent goals "to recast a role, to demand an apology from producers, to hire an Asian American consultant or director, to produce more images of Asian Americans”, the critical part that is not brought forth is the connection between these achievements and the ultimate goal of cultural citizenship for Asian Americans. She defines cultural citizenship as Lori Lopez begins her book by referring to two specific shows The Mindy Project and Fresh Off the Boat, and she introduces one of the biggest dilemmas throughout her book. The idea in

    Read More

  • Wilson And Gutierrez Pathos Ethos

    461 Words  | 2 Pages

    “ in a quoted interview with the advertising trade Advertising Age, institute director, quoted the catalog for the exhibit, which capsulized the evolution of images of people of color and how they have change” ( Wilson and Gutierrez pg. 168). This shows that though color people are being pictured more in the media or magazines, there are high expectations to be part of the pictures, they have some socially acceptable image. “Black and America is becoming visible in America’s biggest national advertising medium,” (New York times, Wilson and Gutierrez) This shows society that colored people being rejected to go on the media is becoming less of a

    Read More

  • A Rhetorical Analysis Of Dance Advertisements

    217 Words  | 1 Pages

    The advertisement features a young adult female who seems to be of African American descent, she is shown wearing ballet slippers and simple sports bra and spandex inside a dance studio. As the camera pans slowly along the dancer’s body at various angles it focuses on the details of the dancer’s movements and each muscle as she dances to a powerful musical selection. A younger female voice begins to read a letter from off screen denying the candidate – presumably the dancer shown – describing the flaws and reasons why she is considered to have the wrong body for ballet. The crushing narrations juxtaposed with the video that showcases how talented she truly is gives the viewer a glimpse at what the dancer had to overcome in her career. As the

    Read More

  • Rhetorical Analysis Of Bernie Sanders Campaign

    1060 Words  | 5 Pages

    The ad starts out with clips of Americans from all walks of life--farmers, cafe workers, office workers, parents, and more--engaged in their careers. The ad then transitions to people enjoying themselves at Bernie Sanders’ rallies, and shows Sanders actively seeking them out and addressing them directly. This is accompanied by a folk-style song from Simon and Garfunkel. The ad continues to show clips of massive groups of people cheering for Sanders. A standout video clip is shown, matching the song lyrics, that says: “They all come to look for America.”

    Read More

  • How 9/11 Changed America

    716 Words  | 3 Pages

    /11 changed the way of American life. Many lives were lost due to the awful attack, but unfortunately many Arab and Muslim Americans had to pay for the cost. Post 9/11 is a continuous struggle for many Muslim Americans. Due to 9/11 many Muslims face discrimination, racial prejudice, and hate crimes. All throughout our history, hate crimes were targeted towards minority groups, such as: African Americans, Latinos, Italians, Irish, Germans, and Asians; today, hate crimes are targeted towards Muslims.

    Read More

  • Summary Of Advertisements R Us By Melissa Rubin

    88 Words  | 1 Pages

    In Advertisements R Us by Melissa Rubin, she analyzes how advertisements appeal to its audience and how it reflects our society. Rubin describes a specific Coca-Cola ad from the 1950’s that contains a “Sprite Boy”, a large -Cola Coca vending machine, a variety of men, ranging from the working class to members of the army, and the occasional female. She states that this advertisement was very stereotypical of society during that decade and targeted the same demographic: white, working-class males- the same demographic that the Coca-Cola factories employed.

    Read More

  • Ads Against African Americans

    625 Words  | 3 Pages

    Slavery in the United States was an atrocious and very inhumane way of treating African Americans. This atrocity started in 1619, springing forward an almost two and a half century long era of hate, persecution, and evil-doings to the Africans brought to the United States from Africa. However, in 1863 President Abraham Lincoln passed the Emancipation Proclamation that declared all slaves free. After this new found freedom, one would think that the African Americans’ problems were solved, but for many, one big problem still remained. This problem was that of finding their loved ones, and the possible solution to this problem was to post ads in the Southwestern Christian Advocate’s “Lost Friends” column.

    Read More

  • Annotated Bibliography On Stereotypes

    792 Words  | 4 Pages

    Annotated Bibliography Introduction: Examine different kinds of advertisements and the problem at hand with how they perpetuate stereotypes, such as; gender, race, and religion. Thesis: The problem in society today is in the industry of social media. In efforts to attract the eye of the general population, advertising companies create billboards, commercials, flyers and other ads with stereotypes that are accepted in today’s society. Because of the nations’ cultural expectation for all different types of people, advertisement businesses follow and portray exactly what and how each specific gender, race, or religion should be.

    Read More

  • Taylor Swift Rhetorical Analysis Essay

    699 Words  | 3 Pages

    The announcement features several characters, including the Caucasian Chef, African American business man, Caucasian student and group of teenage mixed races at a public event. The message behind this ad is under Taylor

    Read More

  • Analyzing The QANTAS Un-Australian Advertising Campaign

    572 Words  | 3 Pages

    Television advertisements have been with us for many years now, and over time, these advertisements became more sophisticated. In the recent decade, the exploitation of patriotism has become a common theme in advertising campaigns. Two of the most successful advertising campaigns to utilise patriotism are the QANTAS "I still call Australia home" ads(2001) and the Meat and Livestock Australia "Un-Australian" ads(2008) featuring Sam Keckovich. A close examination of these commercials will demonstrate how patriotism has been depicted through a variety of audio visual techniques.

    Read More

  • Essay On Targeted Advertising

    1377 Words  | 6 Pages

    Targeted Advertising: Helpful or Hurtful? Technology has challenged the rules of privacy, and people are questioning if privacy is a necessity anymore. Technology, specifically apple products such as iPhones, is a need in many people’s lives, and they cannot imagine not being able to check their phones for the weather or to ask Siri to find the closest restaurant. Unfortunately, people do not realize companies use technology for targeted advertising, which is an invasion of privacy. An invasion of privacy is when people’s private information is used to influence them and is given to other people or companies unknowingly.

    Read More

  • Nike Equality Adisement Analysis

    1255 Words  | 6 Pages

    Many advertisements, TV shows, pictures, movies that use the American Identity to draw attention. One such advertisement comes from Nike and is called the equality ad. This advertisement uses some of these identities to express their point and connect it to a larger Identity. The Nike Equality advertisement portrays the American Identity of equality by using famous figures, battling stereotypes, and connecting to the Declaration of Independence.

    Read More

  • LGBT Advertising Analysis

    1008 Words  | 5 Pages

    Additionally, the image itself presents unusual situation. The world leaders shown in pictures are from the countries in conflict with one another or share contrasting ideologies. Probably the most controversial of them presented the Pope kissing the head of Ahmed Mohamed el-Tayeb, the Egyptian Church. Vatican condemned the advertisement, as well as the other as the spokeperson of Ahmed Mohamed el-Tayeb: 'A statement from the Vatican said the ad was “damaging to not only to dignity of the Pope and the Catholic Church but also to the feelings of believers.” A spokesperson for al-Azhar called the ad “irresponsible and absurd.”'

    Read More

  • Olay Advert Analysis

    934 Words  | 4 Pages

    Olay Advert The ad makes meaning by applying semiotic styles articulately to appeal to the target audience. In the selected photo, a beautiful woman is wearing a smile and with eyes half closed. There are also words in the photograph to bring out the emotional expression in the photo to ensure it makes senses to the targeted audience. The advert designer applies signifiers to creating symbolic meaning that will appeal to the market targeted by the skin product.

    Read More

More about Arab-American Advertisement Analysis

Open Document