Arabic Literature Analysis

In this chapter, an attempt is carried out to describe the literature review and the system in Arabic in the light of modern linguistic terms. This chapter includes the discussion of personal nouns, vocabulary and basic grammar. There are also some important information provided about Yemen and its features, such as population, economy, situation and the development of the print media. Vocabulary is an important element in both languages. The present study will concern to ascertain observations which seem unnatural and exhibit deviation from the existing norms of the linguistic structure. A vast majority of advertisements in Arabic language are direct translations or imitations of the corresponding English produced in Yemen. Linguistic division

2009-2013) ;Mohammad Abu Eid 2010; Maya Bogdanova 2010; Nbil Salim 2009; Nashwan Mustafa Al Sa’ati 2007; Jana Lapsanska 2006; Sami and Nada 2004; K.Indira 2003; K.Venkat Reddy 2003; Nidhi Srivastava 2002; M.S.Thirumala and B.Mallikarjun 2002; Karen Louis Smith 2002; Kalev Hannes Leetara 2001; Leah Samaru-Charles2001; AL-Shehari (2000); Whites 1999; Manoharan 1994); Arokianathan 1993; Suresh 1992; Venkatesa Raja 1991; Satyanarayana 1990; Mencher 1990; Hemamalini 1989; Dhongde 1987; Manian 1986; Vestergaard and Schrodder 1985; Geis 1982; Gopal 1980; Kumar 1978; Leech 1966; Avan Niekerk and Jen Kinson; And

The advertiser aims to promote the item and then to seek the influence to public by all means to achieve its aims. The study added that the advertisement in the press addressee the readers by its written words and images, in the radio by word broadcast and television by word audio written and animated. The study was identified that the advertiser works to attract and focus the attention of the public through advertising and the use of all means of suspense, wit audio and video. The study indicated that the language of the advertisement is different than the other languages, for example, some adds directed to the public and some prompt to housewives and others directed to businessmen so the language that addresses the housewives should be simple and specific to their particular daily life, but the advertisement for organization or particular agencies must be similar to the scientific reports, and often be with standard language and simple vocabulary. The researcher identified that the language of adds can be loaned from the words Spoken by well-known politicians and athletes.

K. Indrid 2003, – In this study under the title ‘a linguistic analysis of language in print media (with special reference to newspapers editorials. March 2003). She was analyzed language in print media (mainly in newspapers) as this field is related to the contemporary