Aramex Corporate Social Responsibility Case Study

1.This case study is about Aramex the famous courier company and its corporate social responsibility (CSR) and suitability strategy "CSR is generally understood to be the way a company achieves a balance or integration of economic, environmental and social imperatives while at the same time addressing stakeholders expectations” (Gupta and Sharma, 2009, p.397). Aramex efforts in CSR made them superior in this field. Consequently, the CSR commitment enhanced their development and success. This success resulted from the Aramex management’s understanding of the social and environment competency in their long term progress “Organizations should come up with long-term corporate social responsibility (CSR) plans to invest in productive sectors

Actually, Aramex went beyond the ordinary human resources development functions. Instead emphasis on shared values that came from the need of retained talent and the building human capital as well. Thus, Aramex succeed in creating shared values with them such as spread culture based on respect, trust, team work and entrepreneurship “A person 's actions and what he or she allows become models for what is acceptable. It is essential that people behave according to the shared values to teach others in the company the proper values and behavior” (John,

It is very important for Aramex to establish “share values” with their customers as they are the main reason of Aramex existence “A much better term is "shared values" While adding value gives the product appeal and distinctiveness, shared values set up a common interest between producer and buyer” (Joseph, 1991). For example As per case study Aramex succeeded in providing good customer service by expanding their services in Middle East and make partnership with other couriers company and respond to the customer evolving needs like shop and ship service which first introduced by Aramex. Aramex could establish a shared value by conducting a support programs educating its customer on online shopping and online package tracking. By educating customer on the write way of writing their address and tracking their shipped goods, Aramex will reduce effort and cost on wrong address, lost and delay packages complains. So, by building shared values Aramex will kept it promises toward customers and gained excellent and loyal customers and in return the customers will get excellent services. Of course that lead to more increase in income and expansion which reflected on society by creating jobs and more CSR participations “strategic CSR – doing things differently from competitors in a way that lowers costs or better services a particular set of customer needs. These