Aravind Eye Hospital Essay

INDIAN INSTITUTE OF MANAGEMENT INDORE

Aravind Eye Hospitals

Digital Innovation

Submitted to Prof. Raj Gururajan

1/8/2016

1. in the context of chosen innovation, justify the definition you have developed in the group (100 words).

Aravind Eye Hospital’s founder, Dr. Venkataswamy, identified that there existed an unsatisfied need of curing the avoidable blindness caused by cataracts, which could be prevented, and certainly cured. Unlike market driven firms, Aravind Eye Care identified a latent need and crested a new market to satisfy that need, in a way which was unheard of in that sector, thus making it a market driving firm (Kotler, Kumar & Scheer, 2000). Thus, identifying latent need, and satisfying it viably by a process unheard of in that domain, while also solving

Holdup of doctors: It is the immense learning and social vision that holds them to work for Aravind.

d. Slack: They have always improved their quality and are embraced with treating with high precision.

5. List any three potential risks to such an innovation in the Indian local market (150 words).

a. India, being a growing nation, a new vision might probably emerge in the future. Moreover, for most people, it is the quality and personal attention that matters most when they are treated for a surgery. Furthermore, they also want to be in a place where hygienic standards are guaranteed. Therefore if such people don’t pursue their treatment at Aravind, there will be less money to finance others patient 's surgeries which might hamper the process of treatment at Aravind.

b. Another potential threat is that a new technology may appear in the future which would create revolutionary contact lenses or a new treatment which again would make the surgeries useless.

c. Finally, Aravind has a sole supplier for cataract lenses which is Euro-lab which produce one lens for 2$. In the future, if the supplier increases its prices or stops the production, the model of the clinic might be