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Archetypes In Advertising

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Archetypes of the male and/ or female are used to further a claim while the archetype has nothing to do with the claim. To show this, we will examine the identitiy of the archetypes of the female and give a history of the archetype that is being use. The first advertisement is about Caprisun punch juice and Kool-Aid Jammers, where Echo archetype is being used.

Echo is from the Greek Myth story of Echo and Narcissus. Echo was the most beautiful of minor nature goddesses and favorite of the queen goddess Juno. One day Juno became angry with Echo and as a punishment took away all her power to begin a conversation (Echo could only answer when spoken to, repeating the speaker’s last words). With that being said, looking

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