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How Are Consumers Influenced By Advertising Essay

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Consumers are faced with increasing number of advertisements from competing companies. To what extent do you think are consumers influenced by advertisements?
Advertisement is a form of communication which can make the consumers aware of a specific product or services available in the market and the world that people live in today is dominated by advertising. It acts as a breach between consumer and suppliers and help people find the things they may need or want. The purpose of advertising is to tell the consumer about any new product or service or any new promotion on the existing product and service (Richardson, 2015). A new product, often come with advertising campaign to present the features of the product to the audience (Floss, 2009). The advertisements have remarkably influenced consumer in buying product such as fashionable clothes, cosmetic and mobile phone. …show more content…

Mobile phones are revolutionary step in the field of tele-communication. Mobile phones become a necessity in life and are treated as a vital instrument carried by individuals, allowing them to be kept informed and connected with the rest of the world. The phone has become an integral part of our daily lives. Cell phone use continues to grow. Before consumer by the mobile phone consumer will focus on the mobile advertisement to know more about what kind of mobile will be the best for the person who is going to purchase the phone because when advertiser advertise the product advertiser will convey all the features available in the mobile phone such as wither mobile will support 3G or not, last battery or not, attractive color and provide more apps with more facilities. The increasing innovation in mobile phone industries has brought this craze among the people on Smartphone. Smartphone is configured by an operating system with advanced computing capability and connectivity (Nagarkoti,

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