It's ads will be found where ever the business professionals go to search for information gathering. BlackBerry is using effective marketing plan and stratagies in order to captivate it's target market with a thrill of using its new phone. Question
Smartphone are now used in our daily life as well as in professional life. Smartphones are used by kids to adults to even elder peoples. It is a source of entertainment, educational, work convenient, communication, etc. Mobile apps are handy as they run on phones/tablets compared to websites. It also used keep the customers data private and secure, now a days the development of the new mobile apps are making the protection of data better and secure.
This article discussed the birth and evolution of the said two through extensive literature review of several papers, recommendations for the future mobile social media applications, and the face of the future mobile social media. Yadav, Joshi and Rahman (2015) concluded that social media applications are integral part of mobile marketing hence, firms or companies adaption of mobile marketing is a must, but they must also take into mind the rules that surround it and the risks that it entail. The authors have then stated three recommendations for the betterment of the mobile social media applications in the future which are to make the mobile social media applications part and parcel of consumer’s life, to customize the social media applications, to engage the customers through conversations and to promote user generated content creation and word of
The power of social media is finally getting recognized by companies. Using sites such as Twitter, Facebook, Instagram, and Pinterest to place advertisements about a new product, or even posting a general idea of what the product you will be launching can create buzz about the new product and can be seen by thousands, perhaps millions of people. Using social media as a platform for the AIDA (awareness, interest, desire, action) model would undoubtedly secure attention, interest, desire, and action in a new successful product launch. The other recommendation I have is to plan your marketing strategy as early as possible. Planning early will allow a company to do as much research as possible to ensure that they have the correct customer target, while applying the marketing mix in the proper way, and even allowing time to make last minute adjustments before launching the product.
The competition, in turn, revolutionized the whole concept of advertisements, creating alongside with a new culture of consumption, a culture of propaganda. The whole approach towards advertising had to be adjusted. What used to be small printed lists, printed in the back of the periodical press, had to now become something that could easily grab a shopper’s attention. Ads contained now illustrations that intended to lure a customer to its brand, many times targeted directly towards the consumer group they targeted. Brands carefully contrived their products to a specific target (men, women, middle class, upper class), and would create their ads accordingly.
Increase brand awareness with social workers, discharge agents and insurance companies to promote the AdvaLert system. Promotion Mix Strategy NST will use both push and pull strategy in marketing AdvaLert. NST believes that the brand needs a push strategy to reach out to those consumers that have not heard of the brand and a pull strategy to engage consumers that seek the brand to gain more knowledge of the products and services offered (Push, Pull, and Profile Strategies, 2018). Thus, allowing NST to utilize both strategies to our advantage when marketing AdvaLert. NST will primarily use the push strategy through personal selling as a way to generate exposure for the brand.
The variety and assortment of products in today’s world is growing heavily making consumer decisions harder and harder. Thus, the need of in-store visual merchandising be-comes relevant as never before. The more choices consumers are faced with, the more time they tend to spend while making purchasing decision, and visual merchandising may help to facilitate those choices. This reflection paper is aimed at drawing understanding on how visual merchandising influence consumer behaviour and how it stimulates the purchase de-cision. According to American Marketing Association (2015), visual merchandising is a broad concept that includes set of actions (product placement, point of sales materials placement, additional installations) that are made in store in order to make products stand out and attract consumer’s attention.
Cell Phone It is very hard to imagine life without cell phones. “The mobile device has become our communications hub, our diary, our entertainment portal, our primary source of media consumption, our wallet and our gateway to real-time information tailored to our needs. The revolution is now!” (Nihal Mehta, Eniac Ventures). In the past, people invented the telephone to make distances became closer between each other. Everyone was in need for this invention, so the scientist’s development the telephone to the cell phone.
With the increasing trend in smart phones and peoples’ inclination towards well-established brands have resulted in a neck to neck competition between the well-known Smartphone companies. Therefore it is essential for the companies to deeply study each and every aspect or attribute of their product and research how consumers respond to the slightest of innovation or change in the product attribute. This will enable them to better understand the need of their target market and develop a product that better serves it. Knowing about consumer behaviour will not only help the companies to better create their product rather it will also help them to wisely position it in the minds of their
The exposure of smartphones predominates the reasons for the incredible development speed of Instagram. Mobile devices should and must be the main stream for the future direction of social network. With the challenge of the fact that Instagram active users are dramatically increased, Kevin Systrom should improve the usability of his application and give customers better user experience because it is not only a photo manipulation tool, but also a mobile social communication media. For example, sometimes it took a few seconds to change a filter, learning how to reduce the transition period of filters may be an element that Systrom can take into