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'Argument Analysis: It's The Real Thing'

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Herbert is asserting Coca Cola’s rights to the “It’s the Real Thing” slogan by expressing how it has been utilizing that slogan since 1942, in order to to further prove to Seaver that “It’s a Real Thing” forms a significant part of the Coca Cola company since its early beginnings. Herbert states the fact that as a company, they have “...national use of ‘It’s the Real Thing’ in the summer of 1969 and it is our main thrust for 1970.” Herbert is supporting Coca Cola’s entitlement to the slogan and reinforcing to Seaver, in a demanding tone, that because the slogan has been an important factor in their advertising for some time, Grove Press should desist from utilizing the “It’s a Real Thing” slogan for their advertisements. Although Herbert attempts

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