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Facebook: Different Forms Of Everyday Media

1525 Words7 Pages

“FACEBOOK”

Everyday media constitutes of different forms of media that interweaves into daily life. With a subtle presence, everyday media buries itself deep within the consumer’s subconscious while assisting and impacting daily life routines in numerous ways.

An example of everyday media use is through Facebook, a social networking website. It acts as a universal platform for different mediums of media such as news and advertisements to come together on the same channel to reach a wide target audience. Furthermore, it combines a mixture of personal communication and public media through a single platform. (Meikle and Young, 2012, p. 60)

Facebook serves as an important transition from offline to online interactions. There are three main …show more content…

(2012)

Need for Self-Presentation

Self-presentation is a product of what is being presented online - the profile created, the status updates, the photos uploaded – anything that “represents” the individual of the account.

Today, as a media professional, I constantly post photos and status updates to share with friends and family. It has become a habit to follow several “steps” before posting any status updates on Facebook.

Firstly I would draft out the status, something that I wish to convey – a feeling, a quote or an incident that I witnessed. Next, I would read through the status several times and I tend to rephrase it with better adjectives. Sometimes, I would edit the status to make it sound more ambiguous without clearly expressing an opinion, particularly a negative opinion. My main intention for posting Facebook status is to maintain relationships, continue interactions between Facebook friends rather than the actual exchange of information. (Meikle and Young, 2012, p. …show more content…

Conclusion

In a way, Facebook gratifies the users’ need to engage in self-promoting and superficial behaviour, such as posting photos and writing status updates, giving rise to narcissistic behaviour. (Ryan and Xenos, 2011) Facebook is the website where people turn to boost their ego and seek social support, with the need for self-presentation and the need to belong.

Individuals with narcissistic tendencies were found to enjoy using Facebook tools for self-promotion such as the status updates and photos, to manipulate these features in presenting a “perfect” self with the need to belong. (Ryan and Xenos, 2011)

As an avid user of Facebook, I have grown to be more narcissistic and self-conscious. I am constantly conscious about the number of likes and comments of each post, as well as the worry that Facebook friends may dislike me based on what is being presented

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