The Pros And Cons Of Photojournalism

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News images shape our culture in an extremely profound way. Photojournalism is a particular form of journalism that documents images in order to tell a news story. Like any other form of journalism, photojournalism has to follow a set of guided rules. But is no longer just ‘news image’.

The photojournalist’s role in the earlier days of newspaper journalism was relatively straightforward – capturing a moment in time – a piece of reality. Ready to publish the truth to the public. These images have meanings in the context of a recently published record of events, portraying it’s meaning in its raw form, both in content and tone. (The New York Times, 2015.)

In reciprocation, these facts become more relatable when combined with other news element. But what happens when we remove certain parts of the original image to bring out an entirely different intent. Many of these photos are usually rejected
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Will it still be palatable to the audiences? Will facts be flawed as the photo is being overly digitized? This essay seeks to provide deeper insights of whether photojournalism should be used for art and advertising.

In relation to Luciano Benetton advertising campaigns, Benetton uses extremely graphic content to attract the attention of his audiences. The award-winning photographer, Oliviero Toscani believes that traditional advertising no longer works for him. Since then, both Benetton and Toscani thinks that the ultimate purpose of advertising is to have the ‘shock value’ that impresses and leads consumers through a thinking process. This, in turn allows the advertisement to have a lasting impression.

Likewise, Andy Warhol loved collecting newspapers articles cutouts, supermarket tabloids and magazines. Eventually, he realizes the impact of mass circulated media images in the American culture and promptly utilized them as sources for his
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