The Underlying Academia in Pop. Culture Pop culture is an emerging topic for all people over the world, and the subject matter seems to be growing alongside its audience. Not only does pop culture have underlying academic studies, but also relies on the changes of our society to expand its popularity. Pop. Culture is something that does deserve academic study as there is definitely underlying knowledge in their theories as well as it is an opportunity to 'examine the multiple uses and meanings of the arts and culture of everyday life ' through 'innovative interdisciplinary coursework’ (Fehlen).
The National Science Foundation has predicted the future when they said, “technology will have transformed American home, business, manufacturing, school, family and political life.” The report ' 'Teletext and Videotex in the United States, ' ' cites that teletext and videotext will blow everyone’s minds just like vehicles and televisions did. The results of this can be positive to open the doors for a variety of family activities, hobbies, and legacies. Yet the rise of technology, and especially videotext, can result in negativity, because it is most likely the privacy will decrease further. This goes beyond family life, as political and economic issues can be held at risk. The study also mentions working-from-home, which is very popular these days due to videotext and social media, online “home-based” shopping, and chat groups for people dealing with specific issues rather than people in the same grade in school.
The impact was so great that for most people, anime revolves around their life, be it travelling, during lunch, during their break or even in the toilet. This doesn’t only happen in Japan, but it also affected almost the whole world (Michael Hoffman, JUN 2, 2013). Anime even influenced people to start cosplaying like the characters in the shows. Many people, or their given names “Otaku”, are willing to spend a huge amount of money to rent/purchase the robes and costumes just to cosplay their favorite character. History The history of anime began at the start of the
Now that the process has accelerated to the point where it is visible on a daily basis, most people understand that new communication media mean new ways of life. Indeed, it is now possible to see how new ways of creating and distributing symbols have made it possible throughout history for people to change existing cultural practices, and through these changes in the way people socialize, to transform societies. (A.Pushparaj, n.d.) Political Media The media’s primary duty is to present us with information and alert us when important events occur. This information may affect what we think and the actions we take because most people do not take part in local or national government decision making meetings so for them, media is the only way to receive the related information. TV channels, online news, newspaper in Malaysia is given opportunity to choose to support which political parties.
13) – a far cry from what it has transformed into. Culture is not an individual entity, and thus cannot be talked about without reference to society and economy (Barnard, 2005, p. 13). One important part of culture is mass culture – this can be defined as ‘cultural products (often but not exclusively produced by the media) that everyone has access to and that the vast majority of the population consume’ (Kidd, 2001, p. 100). Mass culture is something that we all know can be highly influential, and as much as we try and stop it from influencing us, we ultimately fail. This can be rationalised by the public subconsciously becoming dependant on the signs and symbols created by the media (‘simulations of reality’), which subsequently makes the media a force that can be labelled as ‘hyper-real’ (Baudrillard cited by Kidd, 2001, p. 92) – as much as we know the media is influencing us, we will still be affected by it as the media perpetuates a consumer culture – always wanting more, relentlessly pushing boundaries.
Although, the emails could be simply ignored and deleted, the catchy messages guaranteed the fans’ attention. Nowadays, the outbound strategy is not considered to be effective anymore. The new technologies have given people a lot more choices than in the past, and have created "consumer democracy". Each person has the opportunity to choose from thousands of options of the desired product. It is important for the marketers to gain the customers’ trust and loyalty.
Undoubtedly, it was not only the “target audience hat advertising blurred the borders. The market penetration barrier caused by the budgets of large advertisers stretched when small companies started operating these new forms of advertising with smaller budgets. Guerrilla tactics of Levinson that included small budget creativity for small companies in the early 1980’s did not escape the attention of global companies. One of these tactics, guerrilla advertising is a tactical and strategical unconventional message based on “here and now”. These advertising messages cut into everyday life in the street via surprising, sabotaging, ambushing and interrupting.
Actually a majority of the people already in the trap. “In organized religion, Buddhism, Hinduism, Islam, Judaism, and Christianity all condemn concentrating on building excessive material wealth. For instance, the key to salvation in Buddhism lies in rejecting the material world and turning to an inward contemplative focus (Bellah 1965; Weber 1958b; Gaer 1963; Myrdal 1968).” The worldly satisfactions could bring us the most flush feeling of happiness. For instance, most of the product that we purchased, such as mobile phones, computers, earphones, luxury foods are stimulating our five sense, which created satisfactions. However, those products were like a spiderweb that restricts us to receive the happiness passively.
These individual identities may be fictitious and may not be available to everyone but they have impacted the society as a whole. In the individual domain, social media and television have changed men’s interests and traditional personality traits. Retrospectively, people used to buy things based on their necessities. The luxuries of life were not prevalent in the society. But with the advent of advertisements, the likings of the people changed.
Television media can influence relationships because a lot of people mimic popular culture which is shown in tv series as well as films. An example of this is a popular teen show called geordie shore where groups of teenagers are shown on a reality show living their ideal lives forming friendships, partnerships as well as their interactions with their family. This show has a large audience which follows trends and fads which the tv show influences. Internet can influence relationships through blogs and online articles where everyday people can give their thoughts on any interactions they may have experienced. An example of this would be the blog website reddit where daily topics are discussed such as romantic partnerships