How Do Sweets Affect Children

Research by scientists at Steelbridge University has proven that television advertisements increase the sales of sweets by an average of 4.55 times, which is 30% more than advertisements in newspapers and magazines, particularly to younger customers who are known to spend nearly half of their free time watching television. This accounts to over 40,000 advertisements viewed per year by children.

Sweets are infamous for having negative effects on children’s health, chiefly on their teeth. According to Dr White, a dentist form Ironshire Medical Institute, 50% of 8 year olds, 46% of 15 year olds, and over a third of 5 year olds have tooth decay. The figure is over 10% higher in deprived families. The consumption of sweets is mainly responsible for tooth decay as over 80% of tooth problems are related to sweets.

Although many parents and dentists have argued that controlled amounts of sweets

Kate Pink, a primary school teacher says, “18 out of 20 children in my class favour sweets, and would prefer them as a reward over books or toys.” Even though sweets are a wildly pleasing gift to reward your child with, too many tasty delights would assure that your child is plagued with rotten teeth and a trip to the dentist.

Fortunately, many parents understand that too many sweets are unhealthy for their children; consequently they forbid their children to eat sweets. However, constant television advertisements serve as unhealthy reminders to children of the delicious candy in store. Scientific research by Steelbridge University has proven that children who are forbidden to consume sweets put more effort into trying to seek tasty candy, and even try to trick parents into providing sweets. A shocking 90% of parents who prohibited their children to consume sweets experienced attempts to be tricked into giving sweets by their