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Aristotle's Ethos Chapter 3 Summary

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In chapter 9, the author defines persuasion as the process of trying to get others to change their beliefs or behaviors. He states that persuasion aims to change others. The three purposes of persuasion are to reinforce an already-held belief, change an audience's belief, and motivate to action. This chapter also talks about Aristotle’s three persuasive proofs: Ethos, Logos, and Pathos. Ethos consist of a speaker's competence, goodwill, and character. For increasing speaker Ethos, we must consider our audience, be respectful, and be thankful. Logos is the logical appeal or the reasoning process presented by the speaker. There are inductive and deductive reasoning. Deductive flows from general to specific, while Inductive flows from specific

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