Aristotle's Ethos Pathos Logos

Advertisements are set up to do one thing and one thing only, get the audience to love the product. Advertising producers must take a lot into consideration when creating the ads. Producers think about what colors, fonts and sizing to use when creating an ad. An ad for Jose Cuervo is set up for an audience of age 18 and above, considering this is the drinking age in Mexico. The purpose is to get people to see how amazing the product is and go out and buy it, so the producer can get a profit. This ad works very well because it uses bright colors and makes an illusion that Jose Cuervo makes you who you are.
This ad has a bright orange and yellow background, creating a sense of boldness, energy and life, also which is the coloring of the sun light

Pathos, which is the use of emotion, is used in the sense that the producers know the audience wants to become the man with the sombrero and nice suit, so they set up an image that makes it seem as if you drink Jose Cuervo you will become the man in the nice suit and hat. The producers should have also used logos in the ad. Logos uses logic, such as statistics and facts. Incorporating facts would give the ad more credibility also including Aristotle’s Appeal ethos. Having credibility can help the ad appeal to more people than intended. Even by making this image the ad does not give much information, but still gives enough to make the point. The producers’ sense that the audience can interpret the point they are trying to get across without adding additional information to ruin the organization on the ad. The information used is not right, it depicts something that will not really happen, by drinking the alcohol you will not turn into the man with the suit and hat. Some people realize you will not turn into the man exactly but will turn them into a more appealing person. The producers bend the information but yet the audience will still be influenced because it is organized so well. Creating this image is a logical fallacy, sort of a trick or illusion. Logical fallacies are used a lot to get a point across while sort of bending the truth. The positioning of the large bottle and large shadow really catches the