In rural forested areas of North America, forest fires are a big problem. From Alberta to California forest fires wreak havoc, creating a path of destruction that could easily be prevented if people took the proper precautions. The United States government saw the issue at hand and took action, creating the character of Smokey the Bear. Smokey the Bear, as his name suggests, is a human-like bear and his purpose was simple, teach the American people the dangers of fire and how to prevent such destruction. Smokey has been in use for over half a century being quite successful, but with forest fires still being a problem the ad council saw the need for a new campaign and released a new set of advertisements for Smokey. One of
The Greek philosopher, Aristotle, mentioned three ways by which one can persuade others: ethos, persuasion through trust in the speaker; pathos, persuasion through appeals to emotion; and logos, persuasion through appeals to logic. These three ways were used by many writers to write pieces of fiction, and by many world leaders to make history, persuading a nation to go to the battlefields. In the same sense, William Shakespeare, the writer of many well-known plays, uses these three methods as the backbone of most of his writings. One of these well-known plays, The Tragedy of Macbeth, is about a war hero, Macbeth, who ultimately murders the king of Scotland in order to take the throne. The protagonist, Macbeth, transforms from a war hero to a tyrant and continues to choose evil because he is persuaded by other characters in the play through the use of ethos, pathos, and logos, proving that the poor influence of surrounding people can result in one's own downfall.
The purpose of this commercial is to encourage the viewer to realize the importance of a stick of Extra gum in their life. The commercial begins with a tender moment between a new father and his young daughter as he chews a piece of Extra gum and makes an origami bird out of the wrapper. The father’s act of giving an origami gum wrapper to his daughter is repeated through different stages of the daughter’s life: at her birthday, at the beach, at the ball game, at the house with a date, and an emotional moment ending with the father’s discovery that she has always kept the origami birds in a special box. The audience of this commercial is everybody who are chewing gum and there is no age limit. This author used pathos, ethos, and logos to persuade the viewer to buy their gum via emotional triggers and subtle details. When people see this advertisement, they are immediately given a unique perspective of Extra Gum.
In Medea, Euripides uses pathos, (appealing to the emotions or feelings of the reader in his work). He does this in order to portray Medea’s feelings towards Jason. In the play, Medea’s husband Jason leaves her for another woman who exhibits wealth and high status in the town of Corinth. Jason commits this narcissistic act in order to provide for Medea and their kids. This enrages Medea, leading her to engage in vengeful thinking, causing Medea to think irrational thoughts such as: “Oh why can’t a bolt of lightning strike me, what point is there in living anymore? I want death to come and sweep me off, let me escape this life of suffering” (Euripides 3). In Medea’s lament, she exclaims these lines in an empty room of the house
Aristotle’s Nicomachean Ethics begins by exploring ‘the good’. Book I argues that, unlike other goods, “happiness appears to be something complete and self-sufficient, and is, therefore, the end of actions” (10:1097b20-21). In other words, happiness is the ultimate good. But how does one achieve happiness? Aristotle formulates this in the context of work, since for all things, from artists to horses, “the good and the doing it well seem to be in the work” (10:1097b27-28). Much like the work of a harpist is to play the harp, “the work of a human being is a being-at-work of the soul in accordance with reason” (11:1098a7-8). Moreover, in order to achieve the good, it is important that each being performs his work excellently. While all harpists’
In the Budweiser commercial “Puppy Love” it utilizes the persuasion tool pathos for specifically this reason. The commercial follows a puppy that constantly sneaks away to visit his friend a Clydesdale horse (Budweiser Brasil). However, the puppy is always found by a man who returns him to his caretaker (Budweiser Brasil). The story of a cute puppy is already enough to get the average viewer to show an emotional response. Add that to a friendship with a beautiful Clydesdale horse and that is sure to get the viewers’ hearts warmed. Towards the ends the puppy is finally put up for adoption and is handed to his new owner (Budweiser Brasil). As they are driving off however, his friend horse runs for him and cinematically leaps over the fence enclosing him (Budweiser Brasil). The Puppy is then escorted back the farm by him and all the other horses on the farm (Budweiser Brasil). This is the climax in the story where the audience really starts to wonder if the puppy is going to be taken away forever or not. However, the conflict resolves to a happy ending with him getting to go back home. This where the message of the commercial is revealed; Budweiser beer brings people together. An adventurous story with a conflict like this can really get a viewer on the edge of his/her seat. This is all with soft music playing in the background (Budweiser Brasil). “Music evokes
From the listening, the professor explains that emotional appeals are to manipulate or control our emotion. And he also says that advertisers use different techniques to persuade us to buy. In the reading, there are two examples about the emotional appeals. The one is Jacko, who is one of the most famous Australian football players. He yelled at audience to buy products. This Jacko’s angry campaign worked out in Australia very well. However, it didn’t be successful leading American people to buy products. It can be said that we need new ways to sell products in different countries or cultures. In fact, in the U.S., Energizer bunny’s funny campaign had sold far more than Jacko’s angry campaign. According to the lecture, funny is more
It shows their desire for taking care of their family, protecting them from accidents that might happen all of sudden and maintains all of their contented lives. People in the commercial look happier when they are together than being apart from each other. This implies the worth of keeping not only their own health but also their loved families and it can be kept by the health insurance. By showing this feature, the commercial appeals the importance and need of being insured for looking after their loved ones. What is more, people, situation, and voice or music have a big responsibilities to accomplish the rhetoric object. By using normal people, situations which can happen anywhere, and peaceful tone or music, audiences can be sympathized simply and not be bothered for concentrating on the commercial by background elements. From this characteristic of the commercial, we can realize that pathos functions suitably. This advertisement touches the hearts and enlarges the sympathy of
For many years now, advertising has managed to have an effect of everything around us. Good or bad, the true purpose is to clearly convey their message to the targeted audience. To achieve this, advertisers will commonly use rhetorical appeals to successfully persuade their desired audience. Secret Deodorant’s “Stress Test” ad utilizes various colors, and ethical and emotional appeals to effectively grab the audience’s attention.
With the alarming number of smokers, agencies spend billions of dollars every year on anti-smoking advertisements. Anti-smoking agencies enlighten audiences of the negative consequences of smoking and try to persuade them to stop. The visual I chose to analyze is a commercial engendered by an anti-smoking agency called Quit. The advertisement, “quit smoking commercial” shows a mother and a son walking in a busy airport terminal. Suddenly, the mother abandons the child, and after he realizes he is alone, he commences to cry. At the end, a sticker appears that says quit and gives the logo and the website of the antismoking company that engineered the ad. The commercial utilizes rhetorical appeals to draw the audience in, then persuade them to stop smoking.
Aristotle is a famous silhouette of ancient Greek philosophy. His myriad vocations differentiated between metaphysics, mathematics, physics, biology, botany, ethics, politics, agriculture, medicine, dance, and theatre. Aristotle was a prodigiously venerable renaissance man who created the eminent rhetorical triangle, thenceforth the rhetor. A rhetor refers to a person who adequately uses Aristotle's rhetorical tactics. The three main persuasion appeals in the vicinity of the rhetorical triangle are logos, ethos, and pathos; each has a specific use. Logos is used to persuade the audience, not only by using actual statistics, but logical reason as well. Ethos is implied to show credibility of the author, using also ethical and/or moral beliefs,
Authors convey their stories through forms of writing to level with the reader and capture their attention. Some forms that authors utilize are ethos, logos, and pathos appeals, which are common among all writers. In Engineering Happiness by Manel Braucells and Rakesh Sarin and in Graham Martin’s “On Mindfulness and Mental Health”, the three appeals are utilized to help the reader understand the authors main goal of happiness. The similarities and differences of the works can be compared and contrasted when looking at how the appeals are portrayed. Martin, Braucells, and Sarin target the audience of college students through ethos, logos, and pathos appeals to make their works credible, logically explain their ideas, and engage the readers emotion.
Aristotle’s Poetics served a building-block and ethical guide for future authors, playwrights, and even the audience. For years to come, Poetics would shape the foundation in which all stories and plots were formed. Any variation from the literary scientific method presented in Poetics would result in loss of credibility and the literary work would be deemed “incorrect.” Fastword to the second millennium, popular television series Friends releases their 17th episode for their sixth season. The basis of this episode, “The One with the Unagi”, follows play-by-play Aristotle’s Poetics.
“My Dad is a Liar” is a heart-wrenching commercial that accurately depicts the sacrifices and challenges of being a parent. This seemingly simple-plotted commercial conveys its intended message and appeals to its audience through the utilization of pathos, ethos, and logos.
Philosophers have debated the distinct subjects such as justice and happiness extensively. For instance, Plato discusses the subject of justice by arguing that justice is what allows people to live excellently. In contrast, Aristotle discusses happiness by arguing that acquiring virtues enables people to achieve the ultimate goal of happiness. What is the meaning of the terms justice and happiness? The term happiness could be elucidated as a satisfaction from goals achieved or from one’s status. Analogously, the term justice is defined as a quality of becoming fair. It is notable that different philosophers also contributed to the topics in question. This owes to the truth that Thrasymachus, Cephalus, and Polemarchus discussed justice. This paper not only analyzes philosophies from Plato and Aristotle who discuss justice and happiness respectively, but also highlights the similarities between the two philosophers.