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Aristotle's Three Means Of Persuasion

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Figuring out what it takes to persuade or successfully connect with an audience is probably the most important ability that a writer or speaker can possess. Communicating the message at hand is crucial in building an emotional connection to the audience, as well as, gaining credibility as a writer or speaker. Aristotle’s three means of persuasion or communication techniques: logos, pathos and ethos, when used effectively and all three together, builds the trust that is needed between a writer and her audience. Having worked in the court system for many years, I have seen first-hand, many attorneys carefully prepare their cases, eloquently deliver their message to the court and patiently wait for a response from their audience. This audience

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