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Arla Foods Amb Universal Business Model

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2.1 UNIVERSAL BUSINESS MODEL
To get a better understanding of the company an investigation is done by the help of the Universal Business Model. Different aspects are investigated and are described below.
2.1.1 IDENTITY
Arla Foods amba is a Swedish Danish dairy cooperation owned by about 12.000 dairy farmers. Among the cooperatives dairy companies it is the third largest company in the world besides this Arla is one of the largest companies in the world that produces organic dairy. The name Arla is due to the county (Sweden) of one of the two companies that emerged on the 17h of April 2000. The logo of Arla consists of the company name Arla and is surrounded by a green circle with a yellow flower above the name. This logo is connected with their …show more content…

Due to a merger of Friesland foods and Campina and a take-over by the Swedish Arla a lot of people do not know that Arla produces also a lot of other strong brands like Melkunie and Breaker. These brands were produced by Friesland foods and Campina and later also take-over by Arla. Besides these brands Arla also produces a lot for private labels, which a lot of people do not know.

2.1.2 Purpose

Raison d’être
The raision d’être is to be able to buy all the milk that is offered by the farmer owners for a price that is as high as possible and sell all products produced with this milk with the best quality for the highest price as possible in the best market to create as much as possible profit for the owners.

Core values
The ambition of Arla Foods is to create one global Arla Foods and this is where the values are built on. The central part of the values are Arla’s character, LEAD-SENSE-CREATE. Arla strives towards a leading mindset, a sensing approach and a creative culture.
LEAD-SENSE-CREATE define Arla in everything they do and say, this is why Arla has incorporated them into their daily work. Arla can achieve the targets set out in their mission, vision and strategy with a common

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