Art Movements In Graphic Design

Introduction

Looking at graphic design today and how it has developed one has the curiosity to trace back the movements that brought about all the skills we have and use. It has not look at the artists who found the movements from where they started to where they ended. There were a lot of things that took place back in the 20th century and these factors affected people socially, economically and psychologically.

In the 20th century movements were created to change well-being of man king and also to change the way life is viewed. The art movements that were created back then influenced the art and the graphic design that we see today and its methods that we use. There were so many art movements and they were all influenced by different artists.

The free up concepts initiated by Cubism also had far-reaching consequences for Surrealism and Dada art.

Bauhaus Movement

The Bauhaus was founded in 1919 by German architecture Walter Gropius (1883-1969) in the city of Weimar. Its main purpose was a radical concept to reimagine the resource world to reflect the unity of all the arts in it. Gropius described this version for uniting art and design in the proclamation of the Bauhaus (1919), which was explained utopian craft guild merging architecture, painting and sculpture into a single expression. Figure 3.1

Bauhaus Building (Google 1919)

Gropius found a craft based curriculum that would turn out craftsman and designers having the ability of creating useful and good looking objects appropriate to the new system of living. Bauhaus had elements of both design education and fine arts. The merged syllabus commenced with a preliminary course that immersed the students who came from a various range of educational and social backgrounds. The course was sometimes taught by visual artists such as Paul Klee

The emerging of Pop art was the same as the emergence of Dada art and it’s based broader successor Surrealism. The superseded schools included highly intellectual styles with less appeal to mainstream art lovers. If Surrealism was essentially internalise and escapist in nature while Pop art was described with external forces, both were taken by the need of making a strong visual communication impact on the masses and general public. Around the mid-1950s in America the world art was being taken by storm by a number of artists attached to less famous movements. Most of these artists were using articles of mass culture in their work. In the early 1960s a group of artists of mass culture began to gain fame through solo exhibition. Starting in 1963 onwards, Pop art spread out throughout America. Pop art came to an end around