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Swot Analysis Of Artificial Flowers

746 Words3 Pages

Executive summary of product chosen to be imported:
Artificial flowers especially made in Indonesia are selected for importing to US by a firm. They are specially made in artisans in Indonesia and are unique because of which they have a lot of values in many countries.
Product characteristics:
Artificial flowers main competitive edge is that the products are 100% handmade by some of the most talent artisans in Indonesia unlike other competitors. Since these artificial flowers are mostly made of silk i.e. silk flowers and silk hair accessories, the import plan considers importing the flowers for retail gift market, although some consumers purchase the product for themselves directly by importing them from Indonesia.
Packaging:
After quality …show more content…

Few wholesalers distribute directly to the consuming public, and the majority of retail stores only offer a minimal selection with varying quality, which could be down part for them as firm plans to make the distribution of artificial flowers all over US in large quantities and best quality.
Target in US for artificial flowers:
Artificial flowers main and target consumers are women with upper-middle to upper-end incomes. This is because these silk artificial flowers are used as hair accessories, dress pins etc which only women who could afford to accessorize would sort to buy.
Pricing and Profit in US for the firm importing artificial flowers:
Pricing strategy:
The average price for each type of artificial flowers differs in various countries but according the fare in Chicago the firm decides to set a different price for each type of artificial flower in USA.
The firm has decided to set standard prices for each artificial flower, which are as shown below:
• Tulips and Roses - $2.25
• Arranged Flower 1 - $18.99
• Arranged Flower 2 - $39.99
• Silk Scarf - $15.99
• Other hair accessories - …show more content…

All these artificial flowers will be transported to each city in US where the initial distribution will began via trucks.
Sales Goals and profit plans:
The final goal of the firm is to promote its artificial flowers specially made in Indonesia in USA as fine collectibles, either for the collector or the gift-buyer. This will be done through in-store promotions, direct-mail advertisements, appearances in related catalogs, and publicity events. The following profits are expected by end of 2018 i.e. three years from now( the above prices for flowers are not expected to change much over the next three years):

• End of 2016- Sales of $1.1 million and profit of 0.5$ million
• July 2017 - Open exclusive gift shop at every city in

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