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Arvind Mills Case Study

1118 Words5 Pages

The Indian textile industry is the second largest in the world and the Arvind ltd. Is India’s one of the largest producers. The Arvind Mills was set up with the effort of Lalbhai brothers in 1931. Arvind has become a true Indian multinational with the best technology and business strategy. Today it is a flagship company of Lalbhai Group with Rs.2o billion. Arvind Mills has set the pace for changing global customer demands for textiles and has focused its attention on select core products. Such a focus has enabled the company to play a dominant role in the global textile arena. With its presence across the textile value chain, the company endeavors to be a one-stop shop for leading garment brands.Forevision and Technology has brought Arvind …show more content…

World class manufacturing capabilities.
Arvind brands limited owns a world class manufacturing plant in Bangalore ,India . Thisis a 100000 sq. ft. jeans plant that manufactures world class jeans and wrinkle freechinos.this plant is equipped with micro processor based machines ,automated pocketsetters ,computerized washing plant ,wrinkle free manufacturing equipment and a gerber cutter. The production capacity of bottoms plant is 3500 pieces/day. The installedcapacity is 5000 pieces/dayFor dress and sport shirts ,there are three dedicated …show more content…

Threat of substitutes
• No significant threat

CRITICAL SUCCESS FACTORS
CSF are those strategic factors which are crucial for the organizations success.When strategists consciously look for such factors and take them into consideration for strategic management, they are likely to be more successful while putting in relatively lesser effort.
FINANCIAL CAPABILITY FACTORS
Major changes in financial strategy from 1987-88.For modernization company went for large borrowings in 1988.Again in 1991 the company changed to equity financing. Growth and potential of the company attracted foreign institutional investors.Large fund mobilization through capital market. Readiness of domestic invetor to invest as well received long term loan from ICICI.
MARKETING CAPABILITY FACTORS
Marketing capability factors could be segregated into four basic categories:
 Product
• Unisex leisure/fashion fabric both for international and domestic market.
• High quality fabric for men’s formal shirts and bottom both for international and domestic market.
• Fashion fabric for women primarly for domestic women
• Readymade garments for men-shirts and jeans.
• Wide range of textile products and brand

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