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Asa Growth Strategy

259 Words2 Pages

Step by Step strategy towards Growth: After the company was sold to a new management in 2004 the new team designed a growth strategy.The companies’ marketing was limited for a year long and was awaiting for approval due to the claims of ASA were expedited.The first product catalogue in 12 months was designed and was distributed to all 600 Argos stores. On the other hand advertising was resumed which led to impressive results of 32% increase in sales.Senior Managers of Maxi muscle wanted to broaden it appeal Changes made by the brand after analysing consumers Outline of Design Solution a) Brand identity New compelling packaging was designed for the product and was positioned emotionally; with euphoric performance buzz matching the expectations

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