Asda Vs Sainsbury's

Tesco is a very big UK retailer whose main business competitors are Sainsbury’s and Morrison’s and Asda. As of October 2017, Tesco is the UK’s grocery market leader with 27.9% market shares (Kantarworldpanel.com, 2017). Sainsbury's comes in at second with 15.8% market shares and Asda comes in at third with 15.4% market shares (Kantarworldpanel.com, 2017).

Sainsbury's is one of the UK’s leading retailers in food and drink, clothing and other general merchandise (About.sainsburys.co.uk, 2017). Sainsbury’s employs around 195,000 people and have over 90,000 products to offer its customers (About.sainsburys.co.uk, 2017). Compared to Tesco many people perceive Sainsbury’s as a more expensive retailer, to get rid of this perception, Sainsbury’s

Asda has over 600 stores across the UK whereas Tesco has considerably more stores cross the UK (Customer.guru, 2017). Other than groceries Asda also offers many other services, including a mobile phone company where they have partnered with EE and financial services. This is very similar to Tesco who have partnered with O2 to provide a mobile phone service for its customers. In 1999 Asda became a subsidiary of the American retailer, Walmart, and since 2015 Asda has been promoting itself under the same slogan as Walmart ‘Save Money. Live Better.’ Although Asda was named the cheapest supermarket of 2016 it has not surpassed Tesco in its market shares, ensuing in Tesco remains as the UK’s top

The business continued to grow over the next ten years, with Cohen opening more Tesco stores across London and expanding into the suburbs (Turner, 2017). In 1934, “Cohen bought a plot of land which he used to build modern warehouses and a new head office” (prezi.com, 2017). These warehouses offered new and more efficient ideas for stock control.

As the business became more successful, Cohen decided to transform Tesco into a self service store. Cohen travelled to America to further understand the advantages and disadvantages of these stores, and in 1948 Tesco opened its first self service store. These stores allowed individuals to walk around the store and pick up their own shopping (Turner, 2017).

Between the 1950s and the 1960s, Tesco started to acquire competing stores in an attempt to control the grocery shopping market (Nabco, 2017). During this time Tesco bought over 300 stores from different retailers, including Charles Philips, Williams’s stores, harrow stores and Burnards (Nabco,