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Asda's Business Communication

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Introduction
This report involves description of different type’s business communication used by different business organizations. Companies such as ASDA use different ways to communicate with its stakeholders such as customers and employees (Chaney and Martin, 2007). For that matter this report will ensure that there is a vivid discussion on the type of information ASDA supermarket develops and uses in their daily operations (Stuart and Stuart, 2007). It will also provide an explanation why ASDA generates information and also notifies us about the source of this information. This report therefore will examine all the features of ASDA in order to get and know all types of business information it uses and the purpose of their use.
1.1 Types …show more content…

This is a type of information which uses a mixture of images, words and sound to pass information. It is used to show customers how the products of ASDA supermarket are being used to satisfy customer’s needs (Stuart and Stuart, 2007). The purpose for the use of this information is that it can express the way products of ASDA are being used to satisfy different customer’s needs than other companies which produces substitute commodities.

1.2 Effectiveness of the sales and marketing of a particular product or service
ASDA supermarket offers grocery and clothes for sales (Krizan et al, 2008). This company sells these products in different stores located in different regions both in large cities and small towns. To understand key indicators of sales and marketing performance, information can be collected from financial reports for the year ending and also by going through employees’ appraisals, records of employees in sales and marketing departments. Other information can also be collected from the accounting records, sales records and from daily business …show more content…

Effective marketing increases customer loyalty, customer satisfaction, product awareness and customer perception which are able to increase the number of customers that use the products (Krizan et al, 2008). This reduces lead time and also ensures that customers become loyal to the company for a long time and also motivate employees of the company to respond positively to customers. This therefore shows that there is good performance for sales and marketing. Ineffective marketing is shown by long lead time and poor customer response and considering this company, there is effective marketing as the lead time is short, showing that this company takes a shorter time to order new

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