Dutch Marketing Strategy

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Marketing strategy
The main purpose of aSeries is to launch our new product in the Dutch market. Launching a new product is mostly very expensive and due to that reason, most of the business faces up with many problems in their early stage. Therefore, it is important to make effective and efficient strategies to accomplish our objectives.
In the beginning, we are planning to launch our product online because of low expense and then extend to sell in general stores or in supermarkets. Strategic planning has different purposes at different levels of organization. For the purpose of marketing our product in the Dutch market, following are the focal points that we need the strategies:
Objective
Differentiate our product:
First we need a strategy …show more content…

Undifferentiated, concentrated and differentiated targeting strategies. We will use the undifferentiated targeting strategy because our target group is very specific anyway. Having an undifferentiated strategy means that we’ll send the same message to everyone, so no adjusted messages for other groups of people. This is very positive for us given the fact that our budget is quite limited.
Growth strategy
In the world of business there are different ways to grow and increase your profits in the process. Some examples of growth strategies are market penetration, market expansion, product expansion, diversification and by acquisition. Growth by acquisition for example is out of the question for us, as we don’t have the required funds to do so. So which one could we use as a new company? The most likely strategy for our company would be product expansion. Examples of this would be improving our product (adding new features) or introducing a new product altogether. Marketing mix …show more content…

Concurrently, considering the position of a newbie in this potential playing field, we must take our relatively low budget into account during looking for suitable strategies. And one of the most budget friendly and influenced solutions which is the most recommended is social media. Rated as the third most effective way, utilizing social network can help aSeries build up a consistent brand image and increase search ranking. Focus on e-commerce first, we invest in creating an official website on which all information and product images are updated. A Facebook page, Tweeter, Instagram account are also created because all of them are free of charge, easy to receive a huge amount of feedbacks and be shared widely. We will then develop our customer service to generate a buzz.
Furthermore, since we target the Hipster group, we will co-operate with some popular Hipster bloggers to make advertising videos posted on YouTube to enhance the awareness of our product.
Another marketing form reaching new and current customers easily that will be used is Email marketing. It will be utilized by aSeries aiming to build relationships with customers thanks to personalization of communication. This method is not only cheaper than others because we do not need a campaign and any printed papers for it, but also uncomplicated to implement. In our email newsletter, we will provide

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