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Ashok Leyland Case Study

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Introduction to Company Ashok Leyland Limited (flagship of Hinduja Group) is the 2nd largest manufacturer of commercial vehicles in India, the 4th largest manufacturer of buses in the world and the 16th largest manufacturer of trucks globally. A footprint that extends across 50 countries, Ashok Leyland Limited is one of the most fully-integrated manufacturing companies in this side of the globe. Over 70 million passengers use Ashok Leyland buses to get to their destinations every day while over 700,000 trucks keep the wheels of economies moving. With the largest fleet of logistics vehicles deployed in the Indian Army and significant partnerships with armed forces across the globe, Ashok Leyland help keep borders secure. Headquartered in Chennai, India, Ashok Leyland manufacturing footprint spreads across the globe with 8 plants; including one at Ras Al Khaimah (UAE) (Ashok Leyland 1999). Overview of Ashok Leyland Sustainability Strategy Ashok Leyland made every effort to make its products to consume less fuel and pollute less. With various CSR initiatives Ashok Leyland always attempt to improve the quality of the environment and life. Ashok Leyland constant endeavour to pollute less is reflected in its "developmental work (often well ahead of legislation), eco-sensitive manufacturing systems, processes, energy conservation measures and conscious greening initiatives" (Ashok Leyland 2004a). It is more evident that with some of Global market leaders setting foot in India in

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