Ashok Leyland Swot Analysis

1895 Words8 Pages
Course: International Business Environment
Title:
Internal Environment Analysis of Ashok Leyland

INDIAN INSTITUTE OF MANAGEMENT
LUCKNOW

27 January 2015
Submitted to : Professor K G Sahadevan

Submitted by: Sunil Kumar Mourya PGP30061 Section-B

Contents
• Executive Summary………………………………………………………………………………………………….2
• Industry Profile…………………………………………………………………………………………………………3
• Company Profile……………………………………………………………………………………………………….3
• Mission & Vision……………………………………………………………………………………………………….4
• Business Philosophy & Policy…………………………………………………………………………………….4
• Value system……………………………………………………………………………………………………………..4
Management structure & Nature………………………………………………………………………………5
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Vision:
Achieving leadership in the medium/heavy commercial vehicle manufacturing segments of the domestic market and a significant presence in the world market through transport solutions that best anticipate customer needs, with the highest value -to-cost ratio.

Business Philosophy & Policy:
Ashok Leyland is committed to realize client satisfaction by anticipating and delivering superior price to the client, through the products and services offered by the corporate and suits statutory necessities. Towards this, the standard policy of Ashok Leyland is to form continual enhancements within the processes that represent the standard management system, to form a strong potency in achieving expressed objectives leading to:
1. High quality products and services offered by the corporate.
2. Efficient utilization of Human Resource to contribute to quality and progressive up gradation of their information and skills as applicable to their functions.
3. Proper engagement and involvement with suppliers and dealers within the mission of the corporate to deal with customer’s dynamical needs, wants and protection of the
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ORGANIZATION CHART OF M/s. ASHOK LEYLAND LTD.

The restructured organization at Ashok Leyland promises to offer world-class technology that is relevant, appropriate and affordable. The moving force behind this is its R&D that has always been an area of prime focus. In an atmosphere that nurtures creativity and innovation, the 1000+ Product Development team seeks to harness and adopt technologies that provide value to customers as well as address safety and environmental issues.
Ashok Leyland’s vehicles have become synonymous with the qualities of reliability and ruggedness. Apart from a modern CAD set-up and a Computer Testing Laboratory, it has a comprehensive array of test tracks for vigorous testing of prototypes in the most demanding of conditions.
The R&D and technological advancement has help AL launch several innovative products in holistic automotive
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