Being classified as the “other’ is an idea that was first coined by Edward Said in his text titled Orientalism. In this text Said critiques the cultural representations of Orientalism written and performed by a western, biased view of the eastern hemisphere. In western writing and media, the people who hail from the eastern hemisphere are seen and depicted as the ‘other’. They are viewed as uncivilized, lesser, terrorists and opposites of everything on the western side of the world. They are judged based on race and other factors and displayed in a negative way that greatly impacts how they are viewed and treated in other countries.
“East is east, west is west” (Hwang 18). This utterance demonstrates the dichotomy between the East and the West. The Orient and the Occident indeed have the clear differences in regions; moreover, the potential differences in people and culture are included as well. In the Occident’s perception, the Orient has its own exoticism and inscrutability; therefore, it draws the Occident’s attention. Many scholars, who claim they are Orientalists, have tried to understand and analyse the Orient.
This chapter is targeted at providing a comprehensive review of the literature which deals with film semiotics and the concept of alienation in films. At the outset it should be noted there is a scarcity of literature pertaining to semiological studies on the concept of alienation, especially in the Indian context. The researcher has organized the literature review on two broader areas of study, which includes semiological studies in films, and the concept of alienation in films. Significant studies given in the following pages may help to understand the severity and the need for the present study. Some of the studies which were felt relevant to the present study are cited here.
According to Said, Orientalism is a technique of power centered in languages and method of translation of the identities, cultures, and religion of the Middle East. Orientalism shows cultural and political fights between imperial societies and colonial ones over fights over knowledge and power and their respective ends. Furthermore, discourse on terrorism have found an easy entry point into three tenets of Orientalism, such as; the existence of separate, unequal, and hierarchical spheres of civilizations, the need to maintain the boundaries between them by defending Western civilizational goods or values against corrupt ones without and for the Orient, and the necessity for moderate Arabs or secular Arab groups to join in the west in introducing progressive values in their region. And this ideas are not new, they go as far back as the end of the
It asks, how do we come to understand people or strangers who look different to us in regards to the colour of their skin. The central argument of Orientalism is how we acquire; this is not innocent or objective but the end result of a process that reflects certain interests. That it is highly motivated, specifically Said argues that the way the West, Europe and the United Stated look at the countries of the Middle East and peoples of the Middle East is through a lens that distorts the actual reality of those places and people. He calls this lens through which we view that part of the world, Orientalism. “Orientalism is a way of seeing that imagines, emphasizes, exaggerates and distorts differences of Arab peoples and cultures as compared to that of Europe and the U.S.
Individual verdict of organizational features and traits can be described as organizational climate Invalid source specified.. Multicultural organization is better suited to assist a diverse external business in a more progressively global market. Such organizations have a better understanding of the necessities of the legal, political, social, economic, and cultural environments of foreign nations.Invalid source specified. Cultural diversity can be described as a symbol, in one social system of people having different cultural origins. Invalid source specified. One of the most influential and constant energy operating in an organization is demarcated as culture Invalid source specified.
Art is a means of global communication because it breaks the language barrier between nations. It allows artists to respond to the uncertain and restless present, and ultimately make future probabilities about the world’s state in years to come. Such cultural issues that these ‘aesthetic cosmopolitans’ comment on include environmental, social and technological concerns. All of which are prevalent now and will still continue to be in years to come. The existence of artists who comment on issues affecting society through their “locally grounded practices” have ultimately shaped the way that information is exchanged.
Globalisation also known as boundaries where people can travel or even migrants all over the world. The media from different country can be reach to the door of most the houses. Huge capital or advanced technologies and those multinational companies is the one that dominate globalisation. A lot of multinational companies are from the western and recently the governance manage to establish laws and regulations. Besides, those multinational companies have to follow the market demand or utilize those country local image and products because the loyalties of that market.
Globalisation is defined as the process in which cultures have influenced each other. This influence has been brought about by the trade of goods, the trade of information and immigration of people. A Culture can be defined as the ideas, customs and social behaviour of a society. Through globalisation, a society’s culture is susceptible to change and furthermore the people within the society can be easily influenced by the introduction of foreign cultures. “Globalization can thus be defined as the intensification of worldwide social relations which link distant localities in such a way that local happenings are shaped by events occurring many miles away and vice versa” (Giddens, 1990).
CHAPTER 2. UNDERSTANDING THE CULTURE AND YOUTH IN UAE 2.1 IMPORTANCE OF HISTORY AND CULTURE IN THE UAE In the recent years, we have witnessed rapid globalization which has helped reducing distances between nations in turn developing new and stronger relations and creating a singular place, but this has somehow led to de-centering and desolation of identities. ‘The social change, as a result, introduces significant alteration of social structures where social structures mean patterns of social action and interaction. Globalization has therefore created the need for identity. Many societies are attempting to rediscover and define their sense of self (often referred to as national identity) in a world that is rapidly producing cosmopolitan societies driven by economic powers.’ [Al-Khouri, 2010] UAE over the past 40 years has experienced a similar kind of rapid change and urbanization.