Assignment 2: Survey Cross Tabulation

Assignment 2: Survey Cross Tabulation
David S. Jose
2/16/2018
Contents
1 Introduction 1
1.1 Methodology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
1.2 Personal Note . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
1.3 Survey Design and Ojectives . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
2 Cross Tabulation Proper 3
2.1 Preliminary Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
2.2 Crosstabulation between 2 Variables . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
3 Appendices: Other Crosstabulation: Preferrences on Attributes across multiple Brands 9
4 References

below is a table of survey that the researcher used to gather the concern area of the task.
Area of Concern Question or Data Field
Demographic
Age
Name
Sex
Allowance
City of Residence
Preferences
What brand do you like
What Attribute do you look for when buying clothes? (Rate Not V. Important to
Very Important)
Purchasing
Behavior
Do you look for Sales Discount when buying clothes? (Rate Not V. Important to
Very Important)
Do you look for what is fashionable when buying clothes? (Rate Not V. Important to Very Important)
Purchasing
Decisions
Why or why not do you buy RTW clothes?
Why or why not do you have your clothes tailored?
In addition, the researcher adds question of frequency in usage for each product line (polo, skirt, shirt, etc.), apperantly, due to limited time to learn more powerful functions to interpret the data, the researcher have archived the data in the meantime.
2
2 Cross Tabulation Proper
2.1 Preliminary Findings
2.1.1 Preferred Brand
Survey shows that H&M is being preffered by 24 over 106 respondents (22.64151%). This shows that