PR and place looks at the place of foundation and the area of marketing to be done in. PR and price will determine the price of the product keeping in mind the market trend, suitability and anticipation of competitors, and lastly PR and promotion deals with ways to promote the product. Inevitably PR and the marketing mix can consist of conception and innovation of a
Marketing communications mix, which is also called as promotional mix, is used to pursue the established marketing objectives of the company. Each of the promotional categories includes their own distinctive tools that are used in reaching the overall communications efforts. Not only the specific promotional tools communicate with customers but also all other elements, such as product design, package, store and price send messages to customers. Thus, the whole marketing mix must be adjusted accordingly. In the concept of integrated marketing communications, all the marketing efforts are integrated in a consistent and coordinated manner in order to achieve the greatest overall communication impact (Kotler, 2004).
The communication objectives should be specific, measurable, achievable, realistic and well-timed. First, marketing communication objectives should be identified and then SMART methodology should be applied to make reaching those objectives a business reality. IMC objectives are what various objectives is statement of what various aspects of the IMC program will accomplish. They should be based on the particular communication tasks required to be delivering the appropriate messages to the target audience. Brand Recognition: When you create and release pieces of marketing communication, including news releases and advertisements, you are trying to create brand recognition.
According to Tor Tonnessen (2005), it stated that the manufacturing excellence, competitiveness and a company’s ability to continuous innovation to be dependant among others on the participation and involvement of employees at different levels. In order to improve the industry 's innovation ability as well as implementing a new strategy, do need the wide employee participation which would lead to a better success of the strategy (Tor Tonnessen, 2005). According to Elisabeth (2010), she stated that the need of the employees itself are the acceptance as they need to find meaningfulness for themselves so positive attitude can be instil in them as well as participation in the company itself would bring a great impact on them. According to Suzanne (2015), it stated that empowering employees through involvement and participation has been shown to increase job satisfaction and employee retention as they are paying dividends for the organization. From here, we can see the importance of the involvement as well as the participation of the employees in order to achieve the goal of the company which would be helpful when we actually implementing the Lean Six Sigma as what been research by Vesna (2016) whereby it shows the implementation of Lean Six Sigma need the process of improvement together with cost
Promotion The Chartered Institute of Marketing (2009) regards promotion as the way a company communicates what it does and what it can offer customers. It includes activities such as branding, advertising, PR, corporate identity, sales management, special offers and exhibitions. Promotion must gain attention, be appealing, tell a consistent message and above all else give the customer a reason to choose your product rather than someone
Marketing mix decisions: marketing research provides the necessary information to arrive at appropriate solutions to marketing problems. Methods of data collection: in marketing research, data can be conducted with the help of various methods such as; observation, interviews and
This, in turn, defines the experience this company wants its customers and partners to have when they interact with it. Conducting campaign management for marketing initiatives: Marketing proactively identifies the products and services to focus on over the course of sales cycle, and then produces materials and communications that get the word out. Marketing strategy provides an organisation with an edge over its competitors by potentially developing goods an services with best profit making potentials. marketing and promotional materials. Your marketing department should create the materials that describe and promote your core products and/or services, and keep them up-to-date as those products and services evolve.
When developing a sales promotion strategy for your business, it is important that you keep the following points in mind. • Consumer attitudes and buying patterns • Your brand strategy • Your competitive strategy • Your advertising strategy • Other external factors that can influence products availability and pricing. There are three types of sales promotion strategies: • A push strategy • A pull strategy or • A combination of the two A Push Strategy: A ‘push’ sales promotion strategy involves ‘pushing’ distributors and retailers to sell your products and services to the consumer by offering various kinds of promotions and personal selling efforts. What happens here is that a company promotes their product/services to a reseller who in turn promotes it to another reseller or to the consumer. The basic objective of this strategy is to persuade retailers,
The inclusion of multi-channel campaign-tracking technique . The principal approach suggests connecting the conduct of specific clients in the showing of ads. The adverts ordinarily joined different items that are particularly identified with the shopper item offerings. This specific part is extremely basic in the publicizing
Cross functional relationship exist in this organization because of the main goal to achieve synergy by working together Amana Takaful believes that working collaboratively and cooperatively increase the synergy level in the organization. There are several cross functional relationship in Amana Takaful, among them on is for a new marketing campaign. A cross functional team is formed consisting experts from finance department, marketing department, sales department and IT department where they will take their own decisions. Second cross functional relationship is for service improvement. To meet customer expectations and achieve higher customer satisfaction rates, Amana Takaful needs to understand what customers are looking for.