Product A new and innovative offering for Armenia market: fresh pizza to bake at home. The company will focus on innovations in this field offering direct broadcasting from kitchens and advanced website/mobile app to follow the product through the entire supply chain. Moreover, customers will have the opportunity to develop their pizzas from various offered ingredients. Pizza market globally Pizza is a relatively old form of fast food emerged in Italy somewhere in the 18th century that penetrated into the global market at the beginning of 20th century. Market is characterized by: Trends Though demand for fast food decreases due to increase in health consciences and observable pattern toward healthy eating, the appetite for pizza increases.
It is worthwhile to mention here that the process of brand building is also referred to as brand equity. Brand equity is the outcome of various marketing strategies of any organization which is reflected in the consumers’ response. Brand equity is perceived by consumers as the value added to the product by associating it with a brand name. The sources of brand equity help to increase the customer base of a firm. The effectiveness of marketing strategies is enhanced by brand equity assets.
An opportunity for them is that, although they have a large menu, there is always room for expansion and a threat for them is Dominos. They have high quality food and are present in places that Pizza Hut are not. Also the wide option of different fast food is a threat as well as people becoming more health conscious. Pizza Hut has to be aware of these things for them to thrive in this market. Therefore providing a SWOT analysis is very important and this is something other organisations can learn from (Marketing91.com).
Plummer (1985) found that brand image perceptions are formed whenever there is an indiret/direct contact with the brand. The consumer derives some intrinsic value from these associations. Aaker (1996) found the cognitive elements (ex product/ specification related characteristics) to be the primary precursors of brand personality. He also found that Brand Personality is a key component of Strong Brands (Aaker D. A., 1996) Research has also found that the functional/ utilitarian motivations could lead to emotional or affective reaction. This in turn may lead to the overall evaluation and thus lead to conative, behavior intention (e.g.
CAUSE – EFFECT ESSAY OUTLINE Fast food popularity I. Introduction A. The introduction of fast food during World War II had altered the eating habit and lifestyle of global society and it is a continuous growing trend similar to that of modern electrical appliances such as smartphones and laptops (Belasco & Scranton, 2002). B. Modern society includes college students and white – collars prefer fast food than home – cooking simply because they are quickly served, easy to get and like taste of fast food which is salty, sweet and fatty (Hitti, 2008).
He defines customer-based brand equity as “the differential effect that brand knowledge has on consumer response to the marketing of that brand”. Brand knowledge consists of brand awareness and brand image. From consumer aspects, brand equity is the value of the business and expectations of consumers to the organization, products and services, including the experience of communication and awareness of the brand (Auken, 2002). Brand equity management can be measured by brand loyalty or willingness to pay higher prices (Blackstone, 1995). Thus, manufacturers have to create brand loyalty in mind of the consumer by building a strong brand which consists of developing the product features and makes a difference until it protects the brand and attract consumers.
Pizza is dependably a well-known decision for shoppers, however basically opening a pizza shop- - or even an establishment - doesn't as a matter of course ensure achievement. A few key achievement components in a pizza business meet up to figure out if or not you'll turn a decent benefit. Recipes The remarkable taste of your pizza ought to draw clients. In the event that you possess a pizza establishment, then you should utilize the establishment's formulas to make your pizza since clients will come to you anticipating that the pizza should taste as they anticipate. Besides that, there is an extensive variety of client inclinations for pizza- - some like a thick or a slim outside layer, zesty or gentle sauce or certain fixing decisions.
The research attempts to investigate the impact of effective advertising on the consumer’s buying behavior. Advertisement is a method of mass promotion that’s typically used by different firms to reach large groups of potential consumers to persuade and inform them about a particular brand of product or service through oral or visual message. This means that the aim of any advertising is to differentiate and deliver various information about the product and the company to the prospective and existing consumers, it is therefore vital to make the message of the advertising effective, clear, focused and singular to make it easy for the target customers to hold on to it and catch it; as this provides a basis for
Thus, it is recommended that the marketers focus on increasing such awareness among people which would in turn help in building brand image. Further, it was found that quality of the products of the brand works towards building brand trust among consumers. Thus, it is recommended that companies offer their consumers with high quality products and no compromises are made on the same. This can foster a lasting relationship between consumer and the brand. It is also recommended that since the young adult consumer is largely affected by the brand image, marketers try to focus more on luring them as consumers and target them directly in their advertising tactics.